What Does 1D, 7D, 30D Mean in Amazon PPC or Ad Badger Reports?

In certain parts of our app, when you go to select different metrics to view (clicks, impressions, or conversions), you might see the following:

  • 1d conversions
  • 7d conversions
  • 30d conversions

What does this mean?

  • 1d = happened within 1 day of the click. If someone clicks on Monday at 7am and converts at 7pm, that’s a 1d conversion
  • 7d = happened within 7 days of the click. If someone clicks on Monday at 7am, any conversion that happens within 7 days will show up here
  • 30d = same as the above, if someone clicks on Monday the 1st of the month, they have a full 30 days to convert and have it show up here

Why 1-Day, 7-Day, 30-Day?

Being able to see all the conversions that happen within 30 days of a click is really powerful. It means you don’t make short-sighted decisions. If your product takes time for comparison shopping, then you’ll want to rely some time for people to eventually convert and order from you. You don’t want to turn something off not knowing if it had high 30-day conversions, but low 1-day conversions.

What is Best?

In generally, try to use 30-day data. This ensures you’re looking at the longest attribution window. Again, you don’t want to pause a keyword that doesn’t have conversions in the first 24 hours, but has a lot of conversions a few days later.

What are the 1d, 7d, 30d Options Not in Amazon?

They are, actually. We get all our data directly from Amazon to list your revenues and ad data. Their API has different data availability than say, Seller Central Campaign Manager. It’s very close.

Did you know? INSIDE your own Amazon Account, you’ll have different metrics in your downloaded report from Amazon, than they have in the campaign manager, than they have in your business reports. It’s always close, but not exactly the same.


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