Advertising Trends Report

Ad Badger's new Advertising Trends Report includes an abundance of information relating to your marketplace's advertising metrics. You can even use this report to view data with time-over-time comparisons.

This report is divided into two tabs to increase maximum efficiency: the Snapshot and the Breakdown.

In this article, we'll look at each section of the report and explore what makes it so awesome.

The Snapshot Tab

Time Comparison Table

This pivot table displays the metrics for your Marketplace summarized by a period of time. There are four columns in this table, specifically:

  1. Selected Time Period
  2. Comparison Time Period
  3. Difference (or delta ∆)
  4. Percent (%) Change

You can always change the selected time period or the comparison period using the controls located at the top right of the table.

A screenshot of the Time-over-Time Comparison Table from the Ad Badger Advertising Trends Report.

Coming Soon: A customizable comparison period. When ready, this will essentially come in a form of two date pickers. This will allow you to view any two specific periods of time.

Metric Trend Charts

Underneath the time comparison table, you can view a small chart for each of your metrics. These charts shift with the Selected Time Frame from above.

We just enjoy giving you a beautiful way to view each individual metric's trend.

A screenshot of the Metric Trend Charts from the Ad Badger Advertising Trends Report.

Coming Soon: The ability to view the Comparison Time Frame data within these charts along with the originally selected timeframe's data

The Breakdown Tab

Breakdown Table

In the Breakdown Table, you can view your marketplace's metric data time-over-time.

Currently, there are two options for viewing your data:

  1. By Month
  2. By Week

Note: Adjusting the time-over-time selection will affect the above chart as well.

A screenshot of the Breakdown Table from the Ad Badger Advertising Trends Report.
Breakdown Column Chart

The data in this chart matches up with the data appearing in the Breakdown Table. This provides easy visualization for how your metrics are trending in comparison to each other.

You can adjust which metrics are showing in the chart by using the metric selector located in the top left of the chart.

A screenshot of the Breakdown Chart from the Ad Badger Advertising Trends Report.

Ad Badger Pro Tip: If you do not care for this chart, you can hide it using the 'eye' icon located in the top left.

Ad Badger Pro-Tip

To filter the data in either tab even further, use the adjusted SuperSearch tool to select a specific portfolio or even campaign that you wish to view.

A screenshot of the SuperSearch feature inside of the Ad Badger Advertising Trends Report.

Questions?

Now that you know everything there is to know about the Bids by Badger Dashboard, get out there and start optimizing!

If you have any questions about this or anything else, please consider posting it in our Facebook Group or email us.


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