Should I Pause My Campaigns?

In general, you should not pause your campaigns, but if you do, it's not the end of the world.

Why shouldn't you pause your campaigns?

  • Amazon generally prefers keywords and campaigns that run for longer periods of time than lesser periods.
  • Longstanding campaigns, anecdotally, perform better and are easier to optimize than brand new campaigns.
  • Your CPC is only one factor in whether your ad appears in a strong position or not. Other factors contribute to ad ranking, like Click Through Rate, Revenue per Click, Conversion Rate, Product Relevancy, and more. You can learn more about this concept in our blog post: "How Does Amazon Rank Ads."

Will pausing campaigns "mess-up" the Bids by Badger Algorithm?

  • Don't worry! Ad Badger is smart enough to recognize when a campaign was paused or enabled.

We hope this article is helpful. If you still have questions, please contact us at Thank you for checking us out!

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