What does "Too Much Testing" in my Amazon PPC mean?
If you see a warning alert in a Badger Copilot Email or elsewhere within Ad Badger notifying you of "too much testing" inside your campaigns, it means you should pause non-converting keywords.
When you spend money on keywords, you are testing those keywords for success. Similarly, "too much testing" means you're spending money on keywords that perform poorly and are the opposite of success.
Pausing non-converting keywords saves you money. If and when those keywords have two or more conversions, it is advisable to reintroduce them to testing because, by then, those keywords are less likely to waste your money.