Is Ad Badger Fully Automated?


By Michael Erickson Facchin

updated 6 months ago

Unfortunately, there is no such thing as “fully automated"" in any Amazon software.

Our tool does most of the heavy lifting, but it still requires some human decision-making during setup and as an account grows.

Amazon PPC campaigns will always need human decision-making for tasks such as:

  • Deciding campaign target ACOS

  • Organizing keywords into high value / low value

  • Deciding campaign structure

  • etc.

There isn't an Amazon tool in existence that can replace a human's insight.

Unlike our competitors, however, Ad Badger combines software with community and training to sharpen your PPC decision-making.

Feel confident in your Amazon Advertising performance with Ad Badger automating negative keyword management, bid management, ~99% of search term graduation, and more!


If you have any additional questions, contact us at

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