Unfortunately, there is no such thing as “fully automated"" in any Amazon software.
Our tool does most of the heavy lifting, but it still requires some human decision-making during setup and as an account grows.
Amazon PPC campaigns will always need human decision-making for tasks such as:
Deciding campaign target ACOS
Organizing keywords into high value / low value
Deciding campaign structure
There isn't an Amazon tool in existence that can replace a human's insight.
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