Long-tail keywords are specific and detailed search phrases that typically consist of three or more words. Unlike broad and generic keywords, long-tail keywords are more precise and cater to a niche audience. They often reflect the specific intent of a searcher, addressing their particular needs, questions, or preferences. Due to their specificity, long-tail keywords usually have lower search volume but higher relevance. For example, while a broad keyword might be "running shoes," a long-tail keyword could be "best lightweight trail running shoes for beginners." Incorporating long tail keywords into your Amazon product listings or website content can help you attract more targeted and engaged traffic, improving your chances of conversion.