Our software is designed to ensure that your bids are constantly optimized to enhance your campaign's performance. Here's how it works:

  1. Daily Bid Updates: We utilize our Bids by Badger Algorithm to update bids on a daily basis. This algorithm evaluates the expected revenue versus the cost of each keyword. This regular optimization process ensures that your bids remain competitive and effective.

  2. Frequency: While we can't specify the exact number of times the software updates bids each day, rest assured that it's a continuous process aimed at keeping your campaigns in peak condition.

Our software takes into account keywords that may not have received clicks. Here's what you need to know:

  • Automatic Bid Adjustments: The software will automatically raise bids on keywords that haven't received clicks but are still deemed valuable based on the algorithm's evaluation.

  • Campaigns with No Data: If your entire campaign has no clicks, no orders, and every keyword lacks data, we recommend manually increasing the bid to a range of 1-2 dollars to kickstart data collection and optimization.

For more in-depth information on how AdBadger software manages bids, you can refer to our comprehensive guide here: AdBadger Software Bidding Guide.

If you have further questions or require additional assistance, don't hesitate to reach out to our PPC team. We're here to help you make the most of your campaigns!