Dayparting in the realm of Amazon PPC (Pay-Per-Click) is a powerful strategy that allows advertisers to optimize their ad campaigns based on specific times of the day or days of the week. This feature enables sellers to tailor their advertising efforts to align with the most opportune moments when their target audience is most active or likely to convert.

We're thrilled to introduce Dayparting, currently in Beta! Your insights and experiences during this period are invaluable as we gear up for the official release. Please feel free to introduce as much feedback as possible.

Here's a step-by-step guide to help you make the most of this exciting new feature:

Accessing Dayparting:

In your dashboard, find the Automations menu.

  1. Click on "Dayparting Automations" to access the feature.

Creating a New Automation:

Initiate the process by selecting "Create New Automation."

Setting Up Your Automation:

  1. Pick the campaign you want to optimize with Dayparting

Give your automation a clear and descriptive title.

Specify the change limits to tailor Dayparting to your campaign's needs.

Scheduling Events:

Move forward by clicking "Continue to Schedule

  1. Define specific events in your schedule for optimal campaign performance.

Confirm and solidify your schedule by clicking "Add Event.

To Edit Your Automations:

Important Notes:

  1. Marketplace-Based Schedule:

    • Your campaign schedule aligns with the marketplace's location.
  2. No Bulk Campaigns:

    • Please note that bulk campaigns are not available.
  3. Limits During Beta:

    • No more than 100 campaigns can be dayparted
      Those campaigns must contain less than 1000 keywords & targets when the automation is created
      Post Beta, we may increase those limits, or remove them entirely, we haven't made a final decision at this time.

  4. ** Please Note: If Dayparting is enabled on a campaign, it will disable Bids By Badger for that campaign. **

Dayparting for Amazon PPC empowers sellers to take control of their advertising strategy, delivering messages to potential customers at the most impactful moments. By understanding and adapting to the unique behavior of your target audience, you can maximize the efficiency and effectiveness of your Amazon PPC campaigns.

We have more great information in our blog, and in our podcast, feel free to check it out!