I recently heard on an Ad Badger podcast that it's important to ensure when auditing your account that there isn't an over-reliance on automatic targeting, could someone elaborate what an over-reliance would constitute, as say a % of account spend or something?

It depends on the advertising strategy, niche, product itself, your goals, and many other things. But in general, we suggest creating as manageable advertising structures as possible and sharing automatic targetings like 10-20% of the whole ad spend. But again - it is not a strict recommendation, just a suggestion to show what it can look like.

If you have more questions, we will be happy to answer them!