In this quick video, learn your way around Ad Manager inside Ad Badger:


  • Ad Manager is where you will activate Bids by Badger™️
    • Select Campaign -> Click Bid Optimization
    • Tips: Generally, we recommend ""down only""
    • Set a target ACOS
    • Max Bid & Min Bid: The highest and lowest Ad Badger will optimize your bids
      • TIP: Set max bid around 2 to 2.5x your average CPC
      • TIP: Set min bid around 0.25x your average CPC
      • Example: If your average CPC is $1, then your max bid can be 2.50, and your min bid can be 0.25.
      • TIP: You can change these later, and you can change these on a per-keyword basis
  • Date Selector: We store your data for as long as you've been a customer, so feel free to view any time frame you'd like beyond Amazon's limit of 60-90 days
  • View both campaign-level negatives and ad group level negatives from the same screen
  • VIEW ALL Keywords, Targets, Negatives, etc...
    • Click the ""View All"" button in the top left of the screen to ""View All"" your keywords, targets, negatives, product ads, etc...
  • Bulk Bid Edits: Want to change bids quickly manually? Here's how:
  • You can set different Target ACOS or Bid Limits at a campaign, ad group, or keywords level.
  • Jump Search: Want to jump into a certain ad group? Use the jump search up top.

If you have any PPC questions please feel free to If you have any tech issues please contact our Support team at And for general questions please feel free to contact the Den at