Bids By Badger is Ad Badger's most popular feature: our bidding algorithm. Wondering how to get started? This help article is for you.

Turning on Bids By Badger is easy! Here are a few simple steps to help you get started.

How to turn on Bids By Badger:

  • Sign in to your account. 
  • Navigate to Ad Manager. 
  • Make sure you're viewing "All Campaigns." 
  • Scroll to the campaign that will use Bids By Badger.
  • Select the campaign you seek. 
  • Click "Bid Optimization." 
  • Update "Target ACOS."
    • Pro Tip: We recommend setting your new Target ACOS within a few points of your current ACOS. It's better to reach your goal ACOS gradually. 
  • Either edit or leave max/ min bid at default. The choice is yours. (Find more information to make an informed choice with this help article.)
  • Finally, click "Update." If you see the badger icon, then Bids By Badger is on. 

If you're more of a visual learner, please watch the 2-minute video below:


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