Never Negatives allow you to inform the Negative Keyword Nightly Hunt to prevent adding a search term as a negative *even* if it meets the requirements of your NKW nightly hunt rule. 

Can you add Never Negative in Bulk?

Well, this depends on how you define your bulk action.

  • Bulk definition 1: Adding several never-negatives at once to the same location is not possible.
  • Bulk definition 2: Adding one never-negative to many locations at once is possible.

How Do I Add 1 Never Negative in Bulk?

To add one Never Negative to many ad groups at once, leave the 'campaign and ad group' selection blank when creating a Never Negative, as shown below.


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