How to Change Bid Strategy Inside Ad Badger
If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies:
- Fixed Bids
- Down Only
- Up and Down
After navigating to the Bid Optimization Tool:
- Select the Campaign(s) You Wish to Update
- Select the "Bid Optimization" Button
- Set Your Bidding Strategy Using the Dropdown Menu
- Select "Update"
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