How Does Ad Badger Manage Bids?

We update Bids by Badger’s bid algorithm several times a year.

We analyze results, make adjustments, and continue to improve it.

In the video below, Mike explains the basic theory at the heart of Bids by Badger.

We have a FULL blog post that goes into detail on how Ad Badger’s Bid Management works here:

Common questions about how Target ACOS & Bid Optimization Settings works:

  • After you turn on Bids by Badger for a campaign, you can set a different Target ACOS for different keywords.
  • You can use Bids by Badger on Automatic Campaigns, or Manual Campaigns.
  • You can use Bids by Badger on Keyword-targeting campaigns, or Product-Targeting Campaigns.

We hope this article is helpful. If you still have questions, please contact us at Thank you for checking us out!

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