What does "inherited" mean in Bids by Badger?

What does inherited mean in Bids by Badger?

Inherited means: The bid strategy is inherited by the level above.

  • Looking at ad groups? Then it's inheriting the campaign-level bid strategy.
  • Looking at keywords? Then it's inheriting the ad group level strategy.

You can set your target ACOS at any level. Example:

  • Set Target ACOS at 30% for the campaign. This will make all the keywords target an ACOS of 30%
  • If you then go into that ad group, you can change an individual keyword's Target ACOS from the inherited 30%, to its own value, of say 50%. The rest of the keywords in the campaign will still inherit the 30%.

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