What does "inherited" mean in Bids by Badger?
What does inherited mean in Bids by Badger?
Inherited means: The bid strategy is inherited by the level above.
- Looking at ad groups? Then it's inheriting the campaign-level bid strategy.
- Looking at keywords? Then it's inheriting the ad group level strategy.
You can set your target ACOS at any level. Example:
- Set Target ACOS at 30% for the campaign. This will make all the keywords target an ACOS of 30%
- If you then go into that ad group, you can change an individual keyword's Target ACOS from the inherited 30%, to its own value, of say 50%. The rest of the keywords in the campaign will still inherit the 30%.