We update Bids by Badger’s bid algorithm several times a year.

We analyze results, make adjustments, and continue to improve it.

In the video below, Mike explains the basic theory at the heart of Bids by Badger.

We have a FULL blog post that goes into detail on how Ad Badger’s Bid Management works here: https://www.adbadger.com/blog/how-ad-badger-manages-amazon-keyword-bidding/

Common questions about how Target ACOS & Bid Optimization Settings works:

  • After you turn on Bids by Badger for a campaign, you can set a different Target ACOS for different keywords.
  • You can use Bids by Badger on Automatic Campaigns, or Manual Campaigns.
  • You can use Bids by Badger on Keyword-targeting campaigns, or Product-Targeting Campaigns.


We hope this article is helpful. If you still have questions, please contact us at thebadger@adbadger.com. Thank you for checking us out!