Amazon PPC refers to Amazon's Pay-Per-Click advertising program. This program allows sellers and advertisers on Amazon's platform to create and display ads for their products. Advertisers only pay when a user clicks on their ad, hence the term "Pay-Per-Click." These ads appear on various placements within Amazon's website, including search results, product detail pages, and more.
Amazon PPC comes in a few different formats, including:
Sponsored Products: These ads appear in search results and on product detail pages. They promote individual products and are usually keyword-targeted.
Sponsored Brands: These ads feature a brand logo, a customizable headline, and a selection of products. They often appear at the top of search results and help increase brand visibility.
Sponsored Display: These ads are shown on product detail pages, customer reviews, and other placements. They can target specific products or audiences and aim to retarget users who have interacted with similar products.
Sponsored Video: These are video ads that appear within search results and on product detail pages. They provide an interactive way to showcase products.
Amazon PPC campaigns can be managed through Amazon's Advertising Console, where advertisers set budgets, select keywords or product targeting, and create ad copy. The success of a campaign is typically measured through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
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