The Amazon Data Delay refers to a delay in receiving updated data from Amazon's systems. This can impact the real-time accuracy of metrics and information in your Ad Badger account. It's important for our users to be aware of this delay to set proper expectations regarding data freshness. We recommend checking for data updates at regular intervals, and we're actively working on minimizing the impact of this delay on your advertising insights.

For more info our team put together a really great podcast here: