When you enable Bids by Badger:

  • Campaign Level:

    • Enabling Bids by Badger (BBB) on the campaign level means that all keywords within that specific campaign will be included in the optimization process. The bidding algorithm will work to adjust bids for all keywords in the designated campaign.
  • Keyword Level:

    • If you activate Bids by Badger on a specific keyword, only that particular keyword will be optimized. The algorithm will focus exclusively on adjusting bids for the selected keyword.

These options provide flexibility in tailoring your bidding strategy based on your specific campaign objectives. Whether you choose to optimize at the campaign or keyword level depends on your optimization goals for each particular scenario.