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How does the Top of Search Multiplier Affect Bids?

December 19, 2023

If you're curious about the impact of the 100% top-of-search multiplier in your campaign, rest assured that Ad Badger factors in this adjustment. For a deeper understanding, check out our resources on how Ad Badger manages bids and optimizes bids with the Top of Search setting:

  • How does Ad Badger manage bids?
  • How do settings like 'Up & Down' or Placement settings impact Bids by Badger's algorithm?

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