Ad Badger's algorithm is adept at optimizing keyword bids even in the absence of a specific target ACOS. It takes into consideration various parameters you've configured, including max/min bid settings and target performance metrics. For example, it can strategically adjust bids based on the conversion rates of keywords, increasing bids for those with high CVR and decreasing bids for those with lower CVR.

 While the algorithm can work effectively with these parameters alone, we recommend setting a target ACoS for added precision in the optimization process. This not only fine-tunes the algorithm's actions but also serves as a crucial benchmark, helping you avoid overspending and aligning your advertising strategy more closely with your goals. 

Should you have any further questions or require additional assistance, feel free to reach out. We're here to help you make the most of your Ad Badger experience!