Bids by Badger will not decrease or increase more than 5% a day. We do this as a safety measure to avoid going out of control. It gathers data over time and will in time adjust accordingly.

If you would like to bypass BBB, and increase say target ACOS on a few keywords 25%, you can "Update Bid" by the percentage or dollar amount. You can look at your CPC and adjust the Min Bid to between 10-20% so it's a higher threshold and can keep things more aggressive.

Keep in mind BBB is an algorithm, and it has safety measures in place. If you would like to get aggressive, you will need to do that manually.