| Filter Category | Filter Type | Criteria | Purpose | Recommended Action |
| Keyword + Targets | High Spend, No Orders | Spend > 15
Orders = 0
Usually, 30 day time frame | Keep your campaigns efficient, ensure we're not wasting spend | Potentially Pause these KW's, decrease bids, or reduce max bid cap in Bids by Badger |
| Keyword + Targets | High Orders | Orders =>5 in a 30 day timeframe | Ensure our top keywords/targets have visibility, ample bids | Ensure not budget limited, ensure we're not bid capped, ensure the ACOS is where you want it |
| Keyword + Targets | High ACOS KW's | ACOS > 75%
Clicks > 10
Usually over 30 days | Find our highest ACOS KW/Targets | Potentially Pause these KW's, decrease bids, or reduce max bid cap in Bids by Badger |
| Search Terms | Negative KW Finder | Clicks > 25
Orders = 0 | Find expensive search terms that haven't converted, find new negative exacts | Consider these to be added as ad group negatives |
| Branded | Branded keywords | Keyword contains brand name | Ensure your bids are where you want them, no overspending | optimize for low ACOS |
| Non-Branded | Non-branded Keywords | keyword DOES NOT contain branded name | Ensure that our branded keywords aren't saving our non-branded traffic...i.e. what is my ACOS for non-branded traffic | Have 2 goals (one for branded VS non-branded |
| Competition Keywords | Keywords of your competitors | keywords contains = competitor name, keyword contains competitor name | To identify and leverage relevant and high-performing keywords used by competitors | enhance the visibility and competitiveness of your own product listings through strategic ad targeting |
| Low impressions | Keywords with low impressions | Impressions > 0, Impressions <5000 | Viewing low-impression keywords helps identify untapped potential and optimize your targeting for better results. | Should I increase bids for these KW's to get data, am I indexed for them |
| Campaign Bidding Strategy | View Campaigns by bidding strategy on Amazon | Filter for different bidding strategys i.e. 'Up & down' & down only & fixed bids | See how each bidding strategy is doing | Shows how bid adjustments affect conversions, helping you choose an aggressive or conservative approach. |
| No Negatives | Campaigns with no negatives on the campaign or ad group level | Campaign negatives = 0, Ad group negatives = 0 | Look for opportunities to add negatives | Run NKW Nightly Hunt |
| Search Terms by Match Type | No orders with Match type of Broad | Orders = 0, Match Type = Broad | Look for keywords that can be graduated (RPSB) | Run PKW Nightly Hunt |
