How do I use Bids By Badger?

Bids By Badger (BBB) is Ad Badger's automated bidding tool for optimizing Amazon PPC campaigns. Using advanced algorithms and data, BBB ensures your bids are always at the ideal level to maximize performance and ROI, removing the guesswork from manual adjustments. It continuously fine-tunes your bids to align with your campaign goals and budget, resulting in increased efficiency, better ad placements, and more profitable campaigns while saving time and effort.

To enable BBB, start by activating it at the campaign level. Once enabled, all targets within that campaign will also have BBB activated, setting the Target ACoS, minimum, and maximum bids at the ad group and keyword/target levels as well. You can make individual adjustments, turning BBB on or off and making changes at any of these levels, including specific items if needed.

All adjustments must be made in the new Bids by Badger table mode. Below, you'll find a step-by-step guide on how to activate BBB at the campaign level and make adjustments at other levels using the table mode.

NOTE: Using the "super search" at the top of the screen doesn't give you the option to enable Bids by Badger.

In this document we will cover:

1. How to turn on Bids By Badger at the Campaign level
2. How to Access Bids by Badger Table Mode and Make Adjustments
3. Exiting Bids by Badger Table Mode and Returning to Ad Manager Mode
   
   

How to turn on Bids By Badger at the Campaign level

1. Using the menu at the top of the screen, Click on "Ad Manager", Then choose "Campaigns".

2. Select the campaigns you want to enable BBB for by clicking the checkbox next to the campaign and clicking the  "Enable Bid Optimization"  button.

3. A pop-up menu will appear, allowing you to set your Target ACoS and choose your minimum and maximum bids. Think of the Min and Max bids as guardrails for Bids by Badger; the bid automation will never exceed these limits. Fill out these values and click "Enable bid optimization".(Note: The suggested Min and Max bids are based on the campaign's Average CPC over the last 30 days. The Min Bid is set at half the Average CPC, while the Max Bid is set at three times the Average CPC. Keep in mind that these are just recommendations.)

4. A pop-up will appear confirming your success. 
   

5. Congratulations! You have successfully enabled your first bid optimization using Bids by Badger. Go ahead and close the pop-up.

How to Access Bids by Badger Table Mode and Make Adjustments

1. Click the "Table Mode" button in the Ad Manager while viewing Campaigns, Ad Groups, Keywords, or Targets. This will allow you to enter the Bids by Badger table mode and make changes to the individual settings fpr BBB at any level.
   
2. Choose "Bids by Badger" to enter the table mode.
   
3. In Bids by Badger table mode, the table results will be shaded, indicating that you are in BBB mode. If the table is shaded, you're in BBB mode; if not, you're in the standard Ad Manager mode.
   
4. In BBB mode, you can modify your targets by selecting the checkbox next to the Campaign, Ad Group, Keyword, or Target you wish to adjust. A new set of buttons will appear: Enable/Pause BBB, Update Target ACoS, and Update Bid Limits. These options allow you to make individual or bulk changes as needed.
   
5. Selecting "Enable/Pause BBB" will either pause or activate the BBB algorithm on the selected target. A pop-up window will appear, allowing you to choose between enabling or pausing bid optimization. Make your selection and click "Update Bid Optimizer Status" to apply the changes.
   

   (Pro Tip: Alternatively you can click the Badger icon in the column labelled Bids by Badger to turn the automation on or off.)

6. Selecting "Update Target ACoS" will allow you to update the target ACoS. A pop-up window will appear, allowing you to choose your new target ACoS. Enter your target and click "Update Target ACoS"
   
7. The final option is "Update Bid Limits." Clicking this button allows you to adjust the bid limits for the selected item. You can set the limits to a specific number or adjust them by a specific amount or percentage. Once you've made your changes, click "Update Bid Limits" to apply your preferences.
   

Exiting Bids by Badger Table Mode and Returning to Ad Manager Mode

1. There are two ways to leave BBB mode.  
   1. Click the "x" next to the words "Bids by Badger" above the table.
      
   2. Or use the table mode selector and choose "No table mode"
      

In this document we covered everything you need to know about using Bids By Badger (BBB) to boost your Amazon PPC campaigns. 
We walked through enabling BBB at the campaign level, setting your Target ACoS and bid limits, and making adjustments in the Bids by Badger table mode. We also explored how to pause or update BBB, tweak your Target ACoS, and adjust bid limits, as well as how to switch back to the regular Ad Manager mode. 

With these steps, you'll be well-equipped to efficiently manage and optimize your bids for better performance and profitability.

Questions? 
If you have any additional questions, contact us at thebadger@adbadger.com.