The Bid Engine is a unified dashboard that brings your entire bidding strategy into one clear view. By grouping Bids by Badger, Dayparting, and Manual management side-by-side, you can finally see the "big picture" of your account's automation health.
This view allows you to instantly audit your coverage—showing you exactly how many campaigns, keywords, and targets are being optimized versus how many are still being handled manually. It’s the fastest way to spot opportunities to scale your automation and ensure no campaign is left unoptimized.
Accessing the Bid Engine
Navigate to the Automations tab in the left-hand sidebar.
Select Bid Engine from the dropdown menu.
Understanding the Strategy Pillars
The dashboard is divided into three sections, representing the different ways your bids are managed:
1. Bids by Badger (Algorithmic Optimization)
This section shows the reach of our proprietary bidding algorithm.
Campaigns Enrolled: The number of campaigns currently benefiting from autonomous bid optimization.
Keywords/Targets Optimized: The total count of individual targets the algorithm is managing.
Bid Changes (30 days): A high-level count of how many times the algorithm has adjusted your bids in the last month to hit your goals.
Last Run: Displays the exact timestamp of the algorithm's most recent optimization cycle.
2. Dayparting (Time-Based Adjustments)
This section tracks your custom scheduled bidding rules.
Active Schedules: How many unique dayparting rules you have created.
Campaigns Covered: The number of campaigns currently following a timed schedule.
Manage Dayparting: Click this link to jump directly to your schedule builder to add or edit rules.
3. Manual (No Automation Active)
This section highlights the "unmanaged" portion of your account.
Audit Opportunity: If you see high numbers here, it means those keywords and targets are not being touched by Bids by Badger or Dayparting. These are prime candidates for enrollment into an automation strategy to save you time and improve efficiency.
💬 Need Help?
Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.