What is a "Never Negative" in Ad Badger's Negative Keyword Nightly Hunt? How does it work?
What is a "Never Negative?"
Negative keywords are terms that should be blocked because they are irrelevant or unprofitable.
In Ad Badger's Negative Keyword Nightly Hunt tool suite, a "never negative" is an advanced feature that overrides our Negative Keyword tool automation, allowing you to add keywords to the Never Negatives list.
Any term on the Never Negatives will never be added as a negative, even if it meets our software's requirements of a "bad term."
How do "Never Negatives" work?
Adding a specific negative keyword to your Never Negatives means Ad Badger will not allow that term to be added to your campaign as a negative keyword, even if our software originally triggers an automation to do so.
This means we will check all automations against your Never Negatives. Any term on your Never Negatives will not be added as a negative, even if it meets the requirements for a “bad term.”
Adding a keyword to your Never Negatives List is an advanced feature that overrides our Negative Keyword Tool automations.
Why would I want to appear for unprofitable search terms?
For some businesses, it may make sense to continue to appear for terms that are unprofitable. For example, if you are Nike, it may be useful to appear for searches related to a competitor such as Adidas.
Being able to grab some of your competition’s traffic is considered a worthwhile pursuit for some businesses, even if it seems unprofitable. Whether or not this is a good decision for your business is not for us to say.
Check out the Never Negatives portion of our Negative Keyword Tools video below for a better look.