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  3. Ad Manager | Bid Optimization

How does Ad Badger manage bids?

Want to see how Ad Badger's sophisticated algorithm takes care of your Amazon PPC bids?

We update Bids by Badger’s bid algorithm several times a year.

We analyze results, make adjustments, and continue to improve it.

In the video below, Mike explains the basic theory at the heart of Bids by Badger.



We have a FULL blog post that goes into detail on how Ad Badger’s Bid Management works here: https://www.adbadger.com/blog/how-ad-badger-manages-amazon-keyword-bidding/

Common questions about how Target ACOS & Bid Optimization Settings works:

  • After you turn on Bids by Badger for a campaign, you can set a different Target ACOS for different keywords.
  • You can use Bids by Badger on Automatic Campaigns, or Manual Campaigns.
  • You can use Bids by Badger on Keyword-targeting campaigns, or Product-Targeting Campaigns.


We hope this article is helpful. If you still have questions, please contact us at thebadger@adbadger.com. Thank you for checking us out!