How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

Wondering how to add keywords with different match types to your campaigns using the Search Term Quick Attack? Doing so is quick and easy.

The Search Term Quick Attack is the tool to use to add different keyword match types, including new phrase, broad, and exact match keywords, to your Amazon campaigns.

How to Find New Search Terms

  1. First, follow the steps to filter down what type of search terms you are looking for.
  2. Find the search term you want to add to your account.

  3. Use the green (+) sign to add as a positive, and the yellow (-) sign to add as a negative.

The search term quick attack menu, where you can select what to look for in which Amazon ad groups.

The search results screen for the Search Term Quick Attack, with keywords, metrics, and options to add as positives or negatives.

How to Add Different Match Types with Search Term Quick Attack:

  1. If adding as a positive:
    1. Select one or more Match Types, including exact, phrase, or broad match keywords.
    2. Decide if you want to 'block' the keyword by adding it as a negative exact keyword to its source  Ad Group.
    3. Select which Ad Group you wish to give your new keyword.
    4. Lastly, select the starting bid for your new keyword.

      A menu presenting options to add a search term as an exact, phrase, or broad match, as well as how to set the starting bid.
  2. If adding as a negative:
    1. Select Negative Exact or Negative Phrase
    2. Choose whether to block at the Marketplace, Campaign, or Ad Group level.

      A popup allowing you to block a search term as a negative exact or negative phrase at the ad, ad group, or campaign level.

Voila!  You've added new keywords.


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