How to Change Bid Strategy Inside Ad Badger

Did you know you can change your PPC bid strategy in Ad Badger to optimize your bids the way you want them? Here's how.

If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies:

  • Fixed Bids

  • Down Only

  • Up and Down


After navigating to the Bid Optimization Tool:

1. Select the Campaign(s) You Wish to Update

2. Select the "Bid Optimization" Button

The bid optimization button in Ad Badger's Bid Optimization tool.

3. Set Your Bidding Strategy Using the Dropdown Menu

Available bidding strategies in Bid Optimization

4. Double check your Target ACOS and Bid Cap
5. Select "Update"

A standard bid optimization in Bids By Badger, showing algorithm, bidding strategy, target ACOS, and bid cap.


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