How do I Reconnect my Amazon Store to Ad Badger?

If you see a Seller Account Error message, reconnecting your Amazon Store to Ad Badger will solve it.

Seller Account error: You need to reauthenticate your Amazon Seller Account with Ad Badger

Periodically, Amazon un-syncs accounts from software tools like Ad Badger. It does so at seemingly different intervals for different people. It is unclear why Amazon does this, but we are in communication with them in case they change this policy.

When you're disconnected, Ad Badger notifies you with the Seller Account Error message pictured above, requesting you reconnect your advertising account. 

How to Reconnect Your Amazon Account to Ad Badger:

  1. If you see the Seller Account Error message, click the "Reconnect" button.
    A Seller Account Error popup with an arrow pointed to the reconnect button.
  2. Navigate to the "My Stores" section of your Settings.
  3. The Amazon Account that needs reconnecting has a red alert icon in the "Actions" column. Click the red alert to reconnect.
    Amazon Seller accounts. One has a red warning triangle next to it, which you should click to reconnect.
  4. You will see a prompt to sign-in to your Amazon Account and reconnect.
    Amazon Account sign-in screen
Voila! Ad Badger is reconnected and you should no longer see the red alert in your settings. 

Ad Badger Pro Tip: We recommend performing a manual sync after reconnecting in order to import your new Amazon data right away.


If you have any additional questions, contact us at