Negative Keyword Nightly Hunt: Customizing Pre-Built Rules
Wondering how to customize the pre-built rules in Negative Keyword Nightly Hunt? This article will explain how to do exactly that.
The Negative Keyword Nightly Hunt default rules cover a wide variety of potential circumstances. If you’d like to customize them, keep reading to find out how.
Here is a quick video tutorial for step-by-step visual directions 👇
The negative daily rules are designed to automatically pull search terms and ASINs that are underperforming, not helping you reach any conversions every day. Once these rules are applied, Ad Badger will go into Amazon and block these terms to eliminate wasted ad spend. Here is how each one of these rules operates:
Step 1: In this example, we will revise the “Block High-Spend Non-Converters” rule. At the very end of the row, click the “Edit” pencil icon.
Step 2: For this rule, you can adjust any variable. In this example, we will edit the total spend threshold that controls when a search term becomes negative. The image below shows where you would enter your total spend limit.
If your total spend limit is $20, then for any search term that spends over $20 on advertising with no conversions, Ad Badger will pull this keyword as a negative. Applying this rule will help limit your ad spend to keep you from being wasteful.
To preview all the search terms that would get blocked under those conditions, you can click on Preview Results.
Step 3: When your rule is complete, you can go ahead and save it.
Step 4: You are all set up and good to go! Ad Badger will now automatically apply these rules to your campaigns, keeping away the Non-Converters. This rule will bring down your ACOS and limit wasted ad spend. Whenever you want to view the changes that Ad Badger has made, you can navigate to the “Negative Keyword History” menu.
And that’s it! Now get in there and start building your custom Negative Keyword rules.