What does "Too Much Testing" in Amazon PPPC mean and what should you do about it?
What does "Too Much Testing" mean?
If you see a warning alert in a Badger Copilot Email, elsewhere within Ad Badger, or in your Amazon Advertising account notifying you of "too much testing" inside your campaigns, it means are spending too much money on non-converting keywords.
How to resolve the "Too Much Testing" alert:
Pause non-converting keywords.
When you spend money on keywords, you are testing those keywords for success. "Too much testing" means you're spending money on keywords that perform poorly and are wasting your money.
Pausing non-converting keywords saves you money. If and when those keywords have two or more conversions, it is advisable to reintroduce them to testing because by then those keywords will be more profitable.