What Is a Good ACOS?
ACOS, or Advertising Cost of Sales, is a metric used in digital advertising, particularly on platforms like Amazon. It represents the ratio of advertising spend to sales generated from that advertising. The formula for calculating ACOS is: ACOS = ...
Understanding Bulk Operations in Amazon PPC Campaign Management
Welcome to the world of efficient PPC campaign management with Bulk Operations on Amazon. Introduced in 2016, this feature has made the complex task of managing campaigns considerably easier, even though the process may seem a bit intricate at fir...
What is Click Through Rate (CTR)?
A click-through-rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you’ll have a 1% CTR. To explain it b...
Unveiling Amazon's Search Query Performance Dashboard
In collaboration with Junglr's Elizabeth Greene, Ad Badger's Michael Facchin unveils the transformative power of Amazon's Search Query Performance Dashboard. This tool, still in beta but already reshaping analytics for Amazon brands and advertiser...
What is an Amazon PPC campaign?
Amazon PPC (Pay-Per-Click) campaigns are a powerful tool for sellers looking to boost their product visibility and drive targeted traffic on the Amazon platform. This help document provides an overview of what an Amazon PPC campaign is and how it ...
What are Sponsored Products?
Sponsored Products are a type of pay-per-click (PPC) advertising on Amazon that enables sellers to showcase their products in prominent positions within search results and on product detail pages. These ads appear similar to regular product listin...
What are Sponsored Brands?
Sponsored Brands is an advertising format on Amazon that allows brand owners to showcase their brand logo, a custom headline, and a curated selection of products in a single, visually appealing ad. These ads appear prominently in relevant shopping...
What are product display ads?
Product Display Ads are a type of Amazon Advertising that allows sellers to showcase their products to a specific audience in various locations across the Amazon platform. These ads are designed to engage shoppers and encourage them to explore and...
How Many Impressions Are Good?
Determining what constitutes a "good" number of impressions in Amazon PPC can depend on various factors, including your campaign goals, industry, product type, and budget. While I don't have real-time data, I can provide general guidelines based o...
How to use Broad vs Phrase vs Exact in Amazon PPC Ad Groups
What's the Average ACOS for Amazon PPC?
What's the Average Conversion Rate for Amazon PPC?
What are Negative Keywords?
Understanding Conversion Rates in Amazon PPC Advertising
What's the Average # of Daily Impressions for Amazon PPC?
What's the Average CTR for Amazon PPC?
Amazon Ad Types 101