We called it "Ad Badger" because we wanted to capture the spirit of the honey badger and its remarkable traits that are applicable to managing online advertising campaigns.

By choosing the name "Ad Badger," we aim to inspire advertisers to embody the fierce and relentless nature of the badger as they navigate the complexities of online advertising. We believe that adopting the traits of the badger—being lean, decisive, cunning, sharp, and clever—will help advertisers achieve success in their Amazon PPC endeavors.