General Ad Badger Questions

Get ready to turn your questions into victories with our General Ad Badger FAQs. Whether you're a newcomer or a seasoned user, this collection answers the hows, whys, and what-ifs, guiding you through Ad Badger's ins and outs. From troubleshooting to optimization hacks, consider this your compass in navigating the Ad Badger landscape. Let's elevate your advertising journey together!

What time frame does the Duplicate Hunter use?

The duplicate hunter uses 30 days of data to find the most recent duplicated search terms in your Amazon Campaigns.

August 16, 2023

How do I elevate my CTR on Amazon with AdBadger?

Struggling with a low Click-Through Rate (CTR) on Amazon? You're not alone. This guide is your ticket to boosting your CTR with the power of AdBadger, our revolutionary software. Discover how AdBadger can supercharge your Amazon advertising game b...

January 30, 2024

Why is Ad Badger down bidding this keyword?

This occurs when you don't set a target ACOS when turning on Bids by Badger. If you have any other questions please feel free to search our help docs, ask our Chatbot, or reach out to ppc@adbadger.com .

November 28, 2023

My Account is Slow to Load

We have very large accounts on Ad Badger, and some of the ultra-large might experience slow downs. Here are some tips: 1. Try to reduce the amount of rows you're looking at. 10 rows loads faster than 25 rows, and 25 loads faster than 100.  2. Try ...

August 26, 2023

Secondary Search Term Search

Welcome to our guide on utilizing the Secondary Search Term Search workaround in Ad Badger. While this feature may not be available in our current version, we understand its importance in optimizing your Amazon advertising campaigns. In this guide...

November 28, 2023

Why are you called Ad Badger?

We called it "Ad Badger" because we wanted to capture the spirit of the honey badger and its remarkable traits that are applicable to managing online advertising campaigns. By choosing the name "Ad Badger," we aim to inspire advertisers to embody ...

September 15, 2023

Can we retrieve a list of negative exact keywords that were added during the 'Negative Keyword Nightly Hunt' for a specific time period?

To access a specific list of negative keywords added on a particular day, follow these steps: Navigate to Ad Manager. Click on "View all negative keywords." Use the date filter to select your desired date. This will display all the negative keywor...

November 28, 2023

Is there a way to recover deleted data if I removed my Amazon account from Ad Badger?

We understand that accidents can happen, and data may be deleted unintentionally. If you removed your Amazon account from Ad Badger and need to recover deleted data, here's what you should know: When an Amazon account is removed from Ad Badger, th...

November 28, 2023

How many clicks/how long does Bids By Badger wait after changing a bid before it changes it again?

When adjusting bids on BBB, we typically allow a 24-hour window, plus or minus 15 minutes, before making further changes. This timeframe ensures sufficient data collection and analysis to make informed bid adjustments while maintaining flexibility...

November 13, 2023

Why is the "Serving Status" empty for the newly negated keyword from Search Term Quick Attack?

Serving Status is determined by Amazon after the keyword has been running for a while. We update the serving status every night automatically. If you want to get the latest serving status, you can click the 'Sync Campaigns' button in the Sync Con...

November 29, 2023

Why are the bids set at the minimum when the ACoS is below the target?

It appears that the keyword bids for specific campaigns have consistently been set at the minimum bid, despite the target ACoS being below this threshold. This occurs when there are no target ACoS set at the campaign level.  To address this issue ...

November 29, 2023

How do I export long term search term data?

Currently, our export feature allows you to export up to 500 items. Unfortunately, we don't have the capability to export a Year-to-Date (YTD) Search Term report at the moment. However, we are continuously working on enhancing our tool with new an...

December 29, 2023

How do I download all of my keywords?

Currently, we don't have the capability to download all of your keywords at once, but I have great news! We have plans to implement this feature in the near future, making it even more convenient for you. Our team is actively working on it, and we...

November 29, 2023

Am I able to connect multiple client's Amazon accounts to Ad Badger?

Certainly, you have the flexibility to connect multiple client's Amazon accounts to Ad Badger. To get started with this, please refer to our comprehensive reference guide titled Add Amazon Account to Ad Badger . This user-friendly guide is design...

November 29, 2023

Who do you use to fulfill your swag deliveries?

Thank you for your question! We use Printful for our printing services and we highly recommend them. If you'd like to use our referral code, you can use www.printful.com/give-5-get-5/X3K3E0 . That's the code and it should give you a discount on y...

November 29, 2023

Does Ad Badger have a Facebook Group?

Yes, Ad Badger has a Facebook Group. Our Facebook group is the best place to ask general Amazon PPC questions, or Amazon PPC questions specific to your campaigns, and get a quality response from other members who also enjoy being on the cutting-ed...

November 29, 2023

Why is there no change in the [Phrase] campaign? The algorithm is enabled for this campaign

The software may be holding bids for specific keywords because it lacks sufficient data to make adjustments. To address this issue and potentially see improvements in your campaign, consider the following steps: Increase the Minimum Bid: One way t...

November 29, 2023

Why Doesn't Ad Badger Automate Placements?

At Ad Badger, we believe in giving you control over your advertising strategy. We don't automate ad placements because we want you to have the power to decide where your ads appear. While we don't offer fully automated placement settings, we provi...

November 29, 2023

What Time Does the Nightly Hunt Run?

For the Negative Nightly Hunt, we like to kick things off bright and early, typically around 5 AM in the local time zones of the United States, Mexico, Canada, and Brazil. Meanwhile, for our night owls in other regions, you can expect the action t...

November 29, 2023

Can I Confirm If the Nightly Hunt Ran Last Night?

Unfortunately, at the moment, we don't have the capability to definitively confirm whether the Nightly Hunt took place. Our system allows us to track keywords and relevant data, but it doesn't provide real-time verification of the event itself. Wh...

November 29, 2023

Do I need to be logged in to Amazon for my campaigns to sync?

Absolutely, rest assured that you are not required to maintain an active Amazon login for the synchronization process to take place. Our sophisticated synchronization mechanism autonomously updates your campaigns on a nightly basis, typically arou...

November 29, 2023

What is Ad Badger's Kindness and Respectfulness Policy?

If you stumbled upon this link, welcome! We're happy you care about our kindness and respectfulness policy.  If a team member at Ad Badger shared this link with you, oopsie , you're likely in violation of our kindness and respectfulness policy, a...

November 29, 2023

How Would I Filter Out Paused Campaigns?

To filter out paused campaigns, consider relocating them to a portfolio and then excluding that portfolio from the search terms view.

November 30, 2023

If we have a bid automation setup for a campaign and we turn the campaign off, will Ad Badger save the automation rules and automatically apply them again when the campaign is turned back on?

Yes, if you create an automation for Bids by Badger (or Dayparting when it's released), the campaign will be paused but the automation will stay in place and start up again when you unpause the campaign.  We're here to help you get the most out of...

December 14, 2023

How Can I Retrieve Data for Individual SKUs within My Amazon Ad Campaigns?

To gather data on individual SKUs in your Ad campaigns on Amazon Ads, you have a couple of options: Using Bulk Operations: Navigate to the "Sponsored Ads" section in your Amazon Ads dashboard. Click on "Bulk Operations" and download the Bulk file....

December 16, 2023

How Quickly Will My Bid Updates in Ad Badger Reflect on Amazon?

When you manually update bids in Ad Badger, the changes are reflected on Amazon almost instantly, typically within a matter of seconds. However, it's important to note that Ad Badger's bid adjustments are an integral part of daily optimization. If...

December 16, 2023

How can I distinguish between branded and non-branded targeting details in Ad Badger?

Regrettably, Ad Badger currently doesn't offer a specific option to differentiate between Branded and non-branded targets within the platform. However, we recommend adopting a workaround by organizing your campaigns into separate portfolios for Br...

December 16, 2023

Can I view the total ACoS of sales for campaigns/keywords in Ad Badger?

As of the current functionality, Ad Badger does not provide the capability to display the total ACoS of sales for campaigns or keywords. Our tool is designed to showcase the ACoS on a per-campaign or per-keyword level. We understand the importance...

December 16, 2023

How does the auto-bid/NKW work with broad/phrase campaigns to block only non-converting search terms?

Regarding the auto-bid/NKW feature for broad and phrase campaigns, it is designed to automatically block search terms that are not converting. This means that Ad Badger dynamically adjusts bids based on the performance of individual search terms, ...

December 16, 2023

How can I identify converting search terms in a Broad campaign in Ad Badger?

To identify converting search terms in a Broad campaign within Ad Badger, you have two options: Quick Attack Tool: Utilize the Quick Attack, where you can access information about converting search terms. Ad Manager: Navigate to the Ad Manager, go...

December 16, 2023

Can I adjust the target ACOS for specific keywords within a campaign and deactivate certain keywords entirely when the target ACOS is set at the campaign level in Ad Badger?

Absolutely! In Ad Badger, you have the flexibility to customize the target ACOS for individual keywords within a campaign. Additionally, you can turn off specific keywords entirely if needed, providing you with granular control over your advertisi...

December 16, 2023

How can I disable keyword harvesting in Ad Badger?

To turn off keyword harvesting in Ad Badger, follow these steps: Navigate to the "Targeting Tools" section. Check your Positive automation rules that you've set up. By reviewing and adjusting the Positive automation rules, you can control the keyw...

December 16, 2023

How does the campaign bidding strategy work in Ad Badger, and are there default bidding strategies? (Fixed, Up and Down, Down only)

In Ad Badger, our Bids by Badger feature is designed to accommodate various bidding conditions and doesn't rely on default strategies. Instead, it adapts based on the bidding strategy and ad placements set by the user. Here's an overview: No Defau...

December 17, 2023

What happens when I enable Bids by Badger on Campaign Level or Keyword Level in Ad Badger?

When you enable Bids by Badger: Campaign Level: Enabling Bids by Badger (BBB) on the campaign level means that all keywords within that specific campaign will be included in the optimization process. The bidding algorithm will work to adjust bids ...

December 17, 2023

What does the Nightly Hunt search? Does it exclusively focus on search terms within discovery campaigns, or does it extend to keywords in campaigns as well?

The Negative Nightly Hunt identifies unprofitable and irrelevant search terms across all your campaigns, while the Positive Nightly Hunt identifies converting search terms across all campaigns. For detailed instructions on utilizing these tools, r...

December 18, 2023

Is there a way to view the search terms that the Keyword Harvesting tool has added?

Certainly! To check the history of added search terms, simply navigate to the history tab. There, you'll find a comprehensive record of the search terms that have been incorporated. Feel free to refer to the attached for a visual guide.

December 18, 2023

Does the Negative Nightly Hunt analyze search term data or keyword data?

The Negative Keyword Nightly Hunt automatically scans for unprofitable or irrelevant search terms and converts them into negative keywords. For additional details, refer to our guide on the  Negative Keyword Nightly Hunt .

December 18, 2023

How does Ad Badger make bid changes if no target ACOS has been set?

Ad Badger's algorithm is adept at optimizing keyword bids even in the absence of a specific target ACOS. It takes into consideration various parameters you've configured, including max/min bid settings and target performance metrics. For example, ...

December 19, 2023

How do I add a keyword in Ad Badger that doesn't already exist as a search term?

Regrettably, this isn't currently within our capabilities. However, we encourage you to stay informed by following our dynamic  Roadmap , where we consistently unveil exciting new features. Additionally, we welcome and value your feature requests....

December 20, 2023

Sponsored Brands Multi Ad Group Campaigns

Unfortunately we do not support the Sponsored Brands multi-ad group campaigns yet. However, we do have plans to address this very soon.  We don't have a specific timeline for when this will be ready, but we'll keep you informed via  our Roadmap  a...

December 22, 2023

I’m looking at my History tab and it’s telling me the max/mid increase has been reached, even though the max bid is # for those keywords

The reason for the bid increase limit is not related to the "max bid" limit, but rather to a "max increase" limit. Our bidding tool restricts the amount that Bids By Badger can increase the bids per day to prevent sudden and drastic changes that c...

December 28, 2023

How do I access the bid placement settings for a keyword or target?

The placement setting is a campaign-level-setting, not a keyword setting.  To start go to "View all Campaigns" in the Ad Manager -then, click on a campaign   -then, click placement We hope this helps! If not you can reach out to use at support@ad...

December 28, 2023

Will hunts add the same keyword or ASIN twice? Let's say I have a destination ad group set up with the keyword bird feeder. If I have a hunt set up on a board campaign will it add bird feeder again if it is triggered by the hunt?

Before adding a new keyword or ASIN, Hunts check all keywords for duplicates. If the keyword is already added, Hunt will not add it again. It is the same for ASINs.

December 28, 2023

Does the Hunt check all campaigns or just the one your adding it to? Because I noticed if the keyword is in a different campaign them it will add it. What if the keyword is paused in the same destination campaign?

Ad Badger checks that a keyword does not already exist in the destination ad group before adding it. If it is sourced from two different ad groups, it will only add one of them.  The Hunt will not add the same keyword on the destination ad group w...

December 28, 2023

Is there a way to optimize for sales within an ACOS range? Or does Bids By Badger do this automatically?

Understanding how BBB optimizes for sales within a specified ACOS (Advertising Cost of Sale) range is crucial for effective campaign management. Here's a breakdown of how BBB handles target ACOS and strives to maximize orders and clicks. BBB align...

December 28, 2023

How do settings like 'Up & Down' or Placement settings impact Bids by Badger's algorithm?

A few common questions we receive are: How does the Bids by Badger Algorithm interact with Up & Down settings? What about placement settings? Will the algorithm know what to do if I set a large top of search placement bid on my sponsored products?...

December 28, 2023

How do I Calculate Bid Adjustment By Placement?

Bid Adjustment by Placement is a crucial aspect of optimizing your Amazon Advertising strategy. This guide provides a step-by-step process for calculating bid adjustments based on different ad placements. For a more detailed exploration, refer to ...

December 28, 2023

I am uable to view the history for the changes shown on the bid optimisation dashboard. How do I view them?

To access and review changes made inside the account for a specific keyword, follow these steps: Navigate to the campaign associated with the keyword. Within the campaign, locate the ad group related to the keyword you are interested in. If there ...

December 29, 2023

Is there any way that I can set the top of search placement in the create single keyword campaign tool ?

After successfully setting up your campaign, the next crucial step involves accessing Ad Manager to optimize and manage your Sponsored Product Campaigns. This help document provides a step-by-step guide to efficiently navigate Ad Manager and make ...

December 29, 2023

How Does Amazon PPC Work with Misspellings?

December 29, 2023

How to Improve Ad Badger's Bid Algorithm With Bid Limits (Maximum & Minimum Settings)

December 29, 2023

Amazon Basics

Understanding Bulk Operations in Amazon PPC Campaign Management

Welcome to the world of efficient PPC campaign management with Bulk Operations on Amazon. Introduced in 2016, this feature has made the complex task of managing campaigns considerably easier, even though the process may seem a bit intricate at fir...

December 20, 2023

How Many Impressions Are Good?

Determining what constitutes a "good" number of impressions in Amazon PPC can depend on various factors, including your campaign goals, industry, product type, and budget. While I don't have real-time data, I can provide general guidelines based o...

December 29, 2023

Unveiling Amazon's Search Query Performance Dashboard

In collaboration with Junglr's Elizabeth Greene, Ad Badger's Michael Facchin unveils the transformative power of Amazon's Search Query Performance Dashboard. This tool, still in beta but already reshaping analytics for Amazon brands and advertiser...

December 22, 2023

What are Negative Keywords?

December 29, 2023

What Is a Good ACOS?

ACOS, or Advertising Cost of Sales, is a metric used in digital advertising, particularly on platforms like Amazon. It represents the ratio of advertising spend to sales generated from that advertising. The formula for calculating ACOS is: ACOS = ...

December 29, 2023

What's the Average CTR for Amazon PPC?

December 29, 2023

Amazon Ad Types 101

December 29, 2023

How to use Broad vs Phrase vs Exact in Amazon PPC Ad Groups

December 29, 2023

Understanding Conversion Rates in Amazon PPC Advertising

December 29, 2023

What's the Average ACOS for Amazon PPC?

December 29, 2023

What's the Average Conversion Rate for Amazon PPC?

December 29, 2023

What are product display ads?

Product Display Ads are a type of Amazon Advertising that allows sellers to showcase their products to a specific audience in various locations across the Amazon platform. These ads are designed to engage shoppers and encourage them to explore and...

December 28, 2023

What are Sponsored Products?

Sponsored Products are a type of pay-per-click (PPC) advertising on Amazon that enables sellers to showcase their products in prominent positions within search results and on product detail pages. These ads appear similar to regular product listin...

December 28, 2023

What's the Average # of Daily Impressions for Amazon PPC?

December 29, 2023

What are Sponsored Brands?

Sponsored Brands is an advertising format on Amazon that allows brand owners to showcase their brand logo, a custom headline, and a curated selection of products in a single, visually appealing ad. These ads appear prominently in relevant shopping...

December 29, 2023

What is an Amazon PPC campaign?

Amazon PPC (Pay-Per-Click) campaigns are a powerful tool for sellers looking to boost their product visibility and drive targeted traffic on the Amazon platform. This help document provides an overview of what an Amazon PPC campaign is and how it ...

December 28, 2023

What is Click Through Rate (CTR)?

A click-through-rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you’ll have a 1% CTR. To explain it b...

December 20, 2023

The Baby Badger ABCs