General Ad Badger Questions

A place for Ad Badger general questions

What is the best browser for Ad Badger's Software?

Ad Badger works best in Chrome. Chrome is generally the most website-friendly browser with popular, easy-to-build frameworks. Other browsers like Firefox, Safari, Opera, or Microsoft Edge can still be used, but the recommended setup is Chrome. Som...

August 19, 2022

What time frame does the Duplicate Hunter use?

The duplicate hunter uses 30 days of data to find the most recent duplicated search terms in your Amazon Campaigns.

August 16, 2023

How do I elevate my CTR on Amazon with AdBadger?

Struggling with a low Click-Through Rate (CTR) on Amazon? You're not alone. This guide is your ticket to boosting your CTR with the power of AdBadger, our revolutionary software. Discover how AdBadger can supercharge your Amazon advertising game b...

August 23, 2023

When I make edits in Ad Badger do they sync immediately with Seller Central?

The synchronisation process is not immediate. It is done on a nightly basis, usually around midnight (PST). If you have any other questions feel free to search our help docs, ask our Chatbot, or contact .

August 25, 2023

Why is Ad Badger down bidding this keyword?

This occurs when you don't set a target ACOS when turning on Bids by Badger. If you have any other questions please feel free to search our help docs, ask our Chatbot, or reach out to .

August 26, 2023

My Account is Slow to Load

We have very large accounts on Ad Badger, and some of the ultra-large might experience slow downs. Here are some tips: 1. Try to reduce the amount of rows you're looking at. 10 rows loads faster than 25 rows, and 25 loads faster than 100.  2. Try ...

August 26, 2023

Keyword was Specified with a Wrong Bid or Empty Value Error

If you receive this error: The error message originates directly from Amazon. It seems that the keyword is currently not aligning with Amazon's specific constraints for that particular keyword. If you could kindly contact us at thebadger@adbadger...

August 27, 2023

Secondary Search Term Search

Welcome to our guide on utilizing the Secondary Search Term Search workaround in Ad Badger. While this feature may not be available in our current version, we understand its importance in optimizing your Amazon advertising campaigns. In this guide...

September 8, 2023

Why are you called Ad Badger?

We called it "Ad Badger" because we wanted to capture the spirit of the honey badger and its remarkable traits that are applicable to managing online advertising campaigns. By choosing the name "Ad Badger," we aim to inspire advertisers to embody ...

September 15, 2023

Can we retrieve a list of negative exact keywords that were added during the 'Negative Keyword Nightly Hunt' for a specific time period?

To access a specific list of negative keywords added on a particular day, follow these steps: Navigate to Ad Manager. Click on "View all negative keywords." Use the date filter to select your desired date. This will display all the negative keywor...

September 18, 2023

Is there a way to recover deleted data if I removed my Amazon account from Ad Badger?

We understand that accidents can happen, and data may be deleted unintentionally. If you removed your Amazon account from Ad Badger and need to recover deleted data, here's what you should know: When an Amazon account is removed from Ad Badger, th...

September 18, 2023

General Ad Badger Questions

What is Ad Badger's Kindness and Respectfulness Policy?

If you stumbled upon this link, welcome! We're happy you care about our kindness and respectfulness policy.  If a team member at Ad Badger shared this link with you, oopsie , you're likely in violation of our kindness and respectfulness policy, a...

February 17, 2022

Does Ad Badger have a Facebook Group?

Yes, Ad Badger has a Facebook Group. Our Facebook group is the best place to ask general Amazon PPC questions, or Amazon PPC questions specific to your campaigns, and get a quality response from other members who also enjoy being on the cutting-ed...

February 23, 2022

Software Customer Calls & How to Book a call

How do I book a Software Call? Booking a call with Ad Badger’s PPC team to talk about Amazon PPC Strategy or Ad Badger’s app is easy. Use this  link  to get paired up with someone from Team Badger.

August 10, 2022

How to Disable Ad Blocker

Pop-up blockers can prevent customers from accessing Ad Badger and enjoying its full range of features. If you're facing difficulties accessing Ad Badger due to a pop-up blocker, follow the step-by-step instructions below to disable pop-up blocker...

August 17, 2023

Do I need to be logged in to Amazon for my campaigns to sync?

Absolutely, rest assured that you are not required to maintain an active Amazon login for the synchronization process to take place. Our sophisticated synchronization mechanism autonomously updates your campaigns on a nightly basis, typically arou...

August 17, 2023

I'm receiving an error message that says 'Ad Group is Empty.' How can I address this?

Unfortunately this an error that requires our tech team's involvement to rectify. Please contact us at and be sure to lets us know: 1) Your account name/campaign/keyword/marketplace 2) A thorough description of the specifi...

August 25, 2023

How can I fix the column headers so they don't disappear when scrolling down on large charts?

Those column headers stay frozen at the top no matter how far down you scroll through your data.  If they are not working correctly please let us know by contacting us at

August 25, 2023

What Time Does the Nightly Hunt Run?

For the Negative Nightly Hunt, we like to kick things off bright and early, typically around 5 AM in the local time zones of the United States, Mexico, Canada, and Brazil. Meanwhile, for our night owls in other regions, you can expect the action t...

September 7, 2023

Can I Confirm If the Nightly Hunt Ran Last Night?

Unfortunately, at the moment, we don't have the capability to definitively confirm whether the Nightly Hunt took place. Our system allows us to track keywords and relevant data, but it doesn't provide real-time verification of the event itself. Wh...

September 7, 2023

Serving Status Filter is Not Returning Results

We're sorry the app isn't clearer. It appears there might be a misunderstanding regarding the 'Active' and 'Serving Status' columns. There can only be one serving status for a keyword at a time. The campaign may be enabled or the ad group may be e...

September 9, 2023

Why are the bids set at the minimum when the ACoS is below the target?

It appears that the keyword bids for specific campaigns have consistently been set at the minimum bid, despite the target ACoS being below this threshold. This occurs when there are no target ACoS set at the campaign level.  To address this issue ...

September 9, 2023

Why is the "Serving Status" empty for the newly negated keyword from Search Term Quick Attack?

Serving Status is determined by Amazon after the keyword has been running for a while. We update the serving status every night automatically. If you want to get the latest serving status, you can click the 'Sync Campaigns' button in the Sync Con...

September 9, 2023

How do I export long term search term data?

Currently, our export feature allows you to export up to 500 items. Unfortunately, we don't have the capability to export a Year-to-Date (YTD) Search Term report at the moment. However, we are continuously working on enhancing our tool with new an...

September 9, 2023

How do I download all of my keywords?

Currently, we don't have the capability to download all of your keywords at once, but I have great news! We have plans to implement this feature in the near future, making it even more convenient for you. Our team is actively working on it, and we...

September 9, 2023

Am I able to connect multiple client's Amazon accounts to Ad Badger?

Certainly, you have the flexibility to connect multiple client's Amazon accounts to Ad Badger. To get started with this, please refer to our comprehensive reference guide titled Add Amazon Account to Ad Badger . This user-friendly guide is design...

September 13, 2023

Why Doesn't Ad Badger Automate Placements?

At Ad Badger, we believe in giving you control over your advertising strategy. We don't automate ad placements because we want you to have the power to decide where your ads appear. While we don't offer fully automated placement settings, we provi...

September 14, 2023

Why is there no change in the [Phrase] campaign? The algorithm is enabled for this campaign

The software may be holding bids for specific keywords because it lacks sufficient data to make adjustments. To address this issue and potentially see improvements in your campaign, consider the following steps: Increase the Minimum Bid: One way t...

September 14, 2023

How Often Does the Software Adjust Bids?

Our software is designed to ensure that your bids are constantly optimized to enhance your campaign's performance. Here's how it works: Daily Bid Updates: We utilize our Bids by Badger Algorithm to update bids on a daily basis. This algorithm eval...

September 14, 2023

Amazon PPC Questions

Why are there ASINs in my Search Term Reports for Amazon PPC?

If an ASIN appears in a Search Term Report, then it most likely means a customer viewed a product detail page and your product appeared as a Suggested Sponsored Product. There are also rare cases when an ASIN appears in a Search Term Report after ...

February 23, 2022

How many keywords should I have in each Amazon Sponsored Products ad group?

When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at the forefront of your mind. However, the number of keywords or product ads you choose to put in an ad group could make or break it...

February 23, 2022

Should I Pause My Amazon PPC Campaigns?

We are often asked if specific individuals should pause their Amazon Advertising campaigns, and in this article you will discover why most people consider pausing campaigns, our general Amazon PPC advice on the matter, and our specific response to...

February 23, 2022

What does "Too Much Testing" in Amazon PPC mean?

What does ""Too Much Testing"" mean? If you see a warning alert in a Badger Copilot Email, elsewhere within Ad Badger, or in your Amazon Advertising account notifying you of ""too much testing"" inside your campaigns, it means are spending too muc...

February 23, 2022

What does ACOS mean?

ACOS stands for "Advertising Cost of Sales". ACOS is a metric used to measure the efficiency and effectiveness of advertising campaigns on Amazon's platform. It represents the ratio of advertising spend to the attributed sales generated from those...

August 20, 2023

What is Amazon PPC?

Amazon PPC refers to Amazon's Pay-Per-Click advertising program. This program allows sellers and advertisers on Amazon's platform to create and display ads for their products. Advertisers only pay when a user clicks on their ad, hence the term "Pa...

August 20, 2023

What are long-tail keywords?

Long-tail keywords are specific and detailed search phrases that typically consist of three or more words. Unlike broad and generic keywords, long-tail keywords are more precise and cater to a niche audience. They often reflect the specific intent...

August 23, 2023

What is Click Through Rate (CTR)?

A click-through-rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you’ll have a 1% CTR.

August 23, 2023

What is the Average Cost per Click (CPC) on Amazon?

Navigating Amazon's advertising landscape requires understanding key metrics, and one such metric is the Average Cost per Click (CPC). This guide demystifies CPC, explains its significance, and provides insights into its trends over the years, par...

August 23, 2023

What is Amazon’s A10 algorithm?

The A10 algorithm, Amazon's powerful ranking mechanism, is your key to maximizing sales potential on the platform. By strategically understanding and utilizing the A10 algorithm, you can secure higher page placements and, consequently, increased s...

August 23, 2023

Why are Sponsored Brand campaigns created on Amazon not visible in Ad Badger?

We're currently not equipped to support the newly introduced multi-ad group campaigns for Sponsored Brands. However, please be assured that we're actively working on implementing this feature in the near future. While we don't have an exact timeli...

August 27, 2023

If we set the placement percentage directly from Amazon, will Ad Badger detect and recognize the percentage multiplier in its bidding optimization?

Ad Badger works with whatever placement percentage you set. For example, if you generate more revenue per click with a higher placement percentage, Bids by Badger will respond with a larger keyword bid, and vice versa. As of now, we do not change ...

September 7, 2023

How does Bids by Badger Affect My Account?

The Bids by Badger dashboard is a powerhouse of information, divided into five key sections: Bid Snapshot, Keyword/Target Improvements, Top 5 Most Improved, Poor Performers, and a Report Card. It's your one-stop shop for tracking and optimizing yo...

September 7, 2023

Which bidding strategy should I be using for the best results?

Selecting the most appropriate bidding strategy is a pivotal decision that hinges on the unique objectives and requirements of your campaign. While fixed bids can be effective in certain scenarios, dynamic bidding strategies can offer distinct adv...

September 13, 2023

Do you recommend adjusting placement setting for the campaigns (single keyword campaigns, ASIN targeting campaigns, etc.)?

Absolutely, our recommendation remains to regularly fine-tune your placement settings for various campaign types, including single keyword campaigns and ASIN targeting campaigns. This proactive approach allows you to stay agile in response to shif...

September 13, 2023

Is there any source of information on how to group keywords for the best results?

Certainly, grouping keywords effectively is crucial for successful PPC campaigns. While we can provide a brief overview, we recommend consulting specific resources and guides for more in-depth information on this topic. Keyword Research: Start by ...

September 13, 2023

Why doesn't Ad Badger offer automated placement settings?

Ad Badger strives to provide you with powerful tools for optimizing your sponsored product campaigns. One common question we receive is, "Why doesn't Ad Badger offer automated placement settings?" In this guide, we'll break down the answer for you...

September 14, 2023

When I set the target ACOS at the campaign level, can I then change the target ACOS for specific keywords within that campaign? And turn some off entirely as well?

Yes, you can change the target ACOS for specific keywords within a campaign and even turn some keywords off entirely.  If you have any more questions or need further assistance in the future, please don't hesitate to reach out. Thank you.

September 15, 2023

What does Tactic mean on the Campaigns page?

From Amazon's Advertising API: The "Tactic" column in Amazon Advertising can be used for various campaign types. It helps you track the specific strategy or approach you're using within your campaigns. Whether it's for sponsored products, sponsore...

September 18, 2023

How do I set up Tactic?

You can set the tactic when creating or editing a campaign in Amazon Advertising's campaign setup interface.  Log In: Log in to your Amazon Advertising account using your credentials. Navigate to Campaigns: Once logged in, go to the "Campaigns" se...

September 18, 2023

What is the difference between negative keywords and negative targeting?

Negative keywords and negative targeting in Amazon PPC are both strategies used to optimize your advertising campaigns, and they play distinct roles: Negative Keywords: Purpose: Negative keywords are specific words or phrases that you exclude from...

September 18, 2023

The Amazon Data Delay Explained

The Amazon Data Delay refers to a delay in receiving updated data from Amazon's systems. This can impact the real-time accuracy of metrics and information in your Ad Badger account. It's important for our users to be aware of this delay to set pro...

September 19, 2023