The software may be holding bids for specific keywords because it lacks sufficient data to make adjustments.

To address this issue and potentially see improvements in your campaign, consider the following steps:

  1. Increase the Minimum Bid: One way to encourage the software to make more adjustments is by raising the MINIMUM BID. This will prompt the system to bid more aggressively, gather additional data, and optimize your campaign accordingly.

Remember that it may take some time for changes to become noticeable, so be patient and monitor your campaign's performance regularly.

If you have any further questions or need additional assistance, don't hesitate to reach out to our Support team. We're here to help you get the most out of your campaigns!