To gather data on individual SKUs in your Ad campaigns on Amazon Ads, you have a couple of options:

  1. Using Bulk Operations:

    • Navigate to the "Sponsored Ads" section in your Amazon Ads dashboard.
    • Click on "Bulk Operations" and download the Bulk file.
    • Within the downloaded file, look for the column named "SKU." This column provides detailed information on individual SKUs associated with your campaigns.
  2. Utilizing Sponsored Ads Reporting:

    • Go to "Measurements & Reporting" in your Amazon Ads dashboard.
    • Click on "Sponsored Ads Reporting" and create a report.
    • Choose "Advertised Product" as the report type and download the generated report.
    • In the downloaded report, you will find a column named "Advertised SKU," which contains data specific to individual SKUs in your campaigns.

These methods offer valuable insights into the performance and details of each SKU within your advertising campaigns. Whether you prefer the simplicity of Bulk Operations or the comprehensive reporting features in Sponsored Ads Reporting, these steps empower you to make informed decisions about your products.

We hope this guide proves helpful in managing and optimizing your Ad campaigns. If you have further questions or need additional assistance, please don't hesitate to reach out. Thanks for choosing Ad Badger!