When you manually update bids in Ad Badger, the changes are reflected on Amazon almost instantly, typically within a matter of seconds. However, it's important to note that Ad Badger's bid adjustments are an integral part of daily optimization. If you make changes to the Advertising Cost of Sale (ACoS), these alterations will take effect at midnight, moving your bids in the desired direction. This seamless integration ensures that your bid adjustments are timely and align with your advertising strategy on the Amazon platform. 

If you have any further inquiries or need assistance, feel free to reach out. Thank you for choosing Ad Badger for your advertising needs!