Duplicate search terms can be a common issue for Amazon PPC campaigns, but they are also a missed opportunity for maximizing sales. Fortunately, finding and managing these duplicates is easier than ever before thanks to tools like the Duplicate Hunter. 

In this article, we'll explore the benefits and drawbacks of duplicate search terms, when to negate them, and how to find them using Ad Badger's tool.

What are Duplicate Search Terms?

Duplicate search terms occur when the same keyword appears in multiple Amazon PPC campaigns or ad groups. 

For example, if you have "mason jars for overnight oats" as a search term in both automatic sponsored products and manual sponsored brand campaigns, you have a duplicate search term.

What are the Benefits of Duplicate Search Terms?

Having the same search term in multiple campaigns can have benefits, such as ensuring good coverage across sponsored products, sponsored brands, and sponsored display campaigns. 

This can help maximize the value of high-performing terms. Additionally, having multiple products appearing for the same search term can boost sales volume and push out the competition.

What are the Drawbacks of Duplicate Search Terms?

Duplicate search terms may not perform the same in every campaign type, and some products may not be relevant or convert well for a specific search term. 

This is where managing duplicates becomes important.

When Should I Negate Duplicate Search Terms?

If a search term performs poorly in one campaign but well in another, consider negating it in the poorly-performing campaign and keeping it in the high-performing one. This will funnel more traffic to the high-performing campaign.

When Should I Promote Duplicate Search Terms?

If a search term is performing very strongly in one campaign, consider promoting it by adding it to another campaign with the same product.

How Do I Use Ad Badger’s Duplicate Hunter Tool?

Ad Badger's Duplicate Hunter is an easy-to-use tool that scans through all of your Amazon PPC campaigns and ad groups to find duplicate search terms. 

Here's how to use Ad Badger’s Duplicate Hunter Tool:

  1. Log in to your Ad Badger account and click the "Targeting Tools" tab.
  2. Click on the "Find Duplicate Search Terms" button.
  3. Ad Badger will initiate the scan, which should take no more than 20-30 seconds.
  4. Once the scan is complete, you'll see a list of all the duplicate search terms found in your campaigns.
  5. Ta-da! That’s it!


Managing duplicate search terms is an important part of keeping your Amazon PPC campaigns in check and maximizing sales. 

By using Ad Badger's Duplicate Hunter tool and following the tips outlined in this article, you can easily find and manage duplicate search terms in your campaigns.


If you have any questions or need assistance, please do not hesitate to reach out to our support team via chat or at thebadger@adbadger.com.