Ad Badger Software

A place to learn about Ad Badger's Amazon Marketing Software

How do I Turn on Bids By Badger?

Bids By Badger is Ad Badger's most popular feature: our bidding algorithm. Wondering how to get started? This help article is for you. Turning on Bids By Badger is easy! Here are a few simple steps...

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By Michael Erickson Facchin

updated 4 days ago

Account & Settings

How do I add information to my software receipt?

How to change your company name in Ad Badger: Both your company name and your own name will appear on your Ad Badger receipts. If you need to change either your name or company name, you can do so in the Profile Settings. Navigate to the Profile...

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By Michael Erickson Facchin

updated 3 months ago

Does Ad Badger Work Outside of the USA?

Ad Badger has gone global! The Badger now works in North America, Europe, and beyond: USA Canada Mexico United Kingdom Brazil Netherlands Germany France Spain U.A.E. Turkey Japan Australia Singapore To stay up to date on future marketplace...

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By Xenia Gualberto

updated 3 months ago

Is Ad Badger Fully Automated?

Unfortunately, there is no such thing as “fully automated"" in any Amazon software. Our tool does most of the heavy lifting, but it still requires some human decision-making during setup and as an account grows. Amazon PPC campaigns will always...

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By Michael Erickson Facchin

updated 3 months ago

Does Ad Badger do Dayparting or Weekparting?

What is Dayparting and Weekparting? Dayparting and weekparting are ways of looking more granularly at your data. Dayparting splits  the day into hours, and weekparting splits the week into days. Note: Some PPC-ers refer to both of these things as...

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By Michael Erickson Facchin

updated 3 months ago

Does Ad Badger offer Chat?

We’re a small team but we usually respond to chats within 24 hours during USA Business Hours on weekdays . How to Access Ad Badger's Chat: You can chat with Ad Badger support from within the software by using the bubble in the bottom right...

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By Michael Erickson Facchin

updated 3 months ago

How do I do a hard refresh in Chrome?

Occasionally, Ad Badger support team members will ask you to do a hard refresh in your Chrome browser so you have the most up-to-date version of our software. We borrowed the instructions below from Fabric Digital . How to do a hard refresh on...

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By Xenia Gualberto

updated 3 months ago

Does Ad Badger Work on AMS or Vendor Central?

Yes! If you view your ad campaigns through advertising.amazon.com and are a Seller or Vendor, Ad Badger supports you. Amazon Marketing Services, AMS, used to be a separate login to manage advertising campaigns for Vendors and certain Sellers, but...

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By Xenia Gualberto

updated 3 months ago

How do I Reconnect my Amazon Store to Ad Badger?

Periodically, Amazon un-syncs accounts from software tools like Ad Badger. It does so at seemingly different intervals for different people. It is unclear why Amazon does this, but we are in communication with them in case they change this policy....

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By Xenia Gualberto

updated 3 months ago

How Do I Turn Off the Weekly CoPilot Email Notifications?

The weekly Badger Copilot emails are designed to provide personalized insight into your campaigns. If you don't like them, want them, or need them, unsubscribe. How to Unsubscribe from CoPilot Emails Log into your Ad Badger account. Version 1...

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By Xenia Gualberto

updated 3 months ago

I'm a version 1 user of Ad Badger. How do I transition to version 2?

On September 1, 2020, we launched a new and improved version of the software, and we affectionately call it, Version 2, v2, and Ad Badger 2.0.  Version 2 is a brand new software built on new servers that are completely separate from the original...

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By Xenia Gualberto

updated 3 months ago

What is Ad Badger's Pricing for Software?

To discover what Ad Badger's software costs, opt-in to the free video demo on our pricing page . The price is mentioned in the video.

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By Xenia Gualberto

updated 3 months ago

Does Ad Badger support Advertising for Authors or KDP (Kindle Book Publishing)?

Yes, Ad Badger supports KDP Ads. Note: While Ad Badger supports KDP Ads, Amazon has not made all areas of KDP Ads available to software developers. Sponsored Brand support, KENP specific ads, and lock screen ads are not fully supported because...

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By Xenia Gualberto

updated 3 months ago

How do I Add my Amazon Account, Store, and Marketplace to Ad Badger?

There are three steps to sync your Amazon account to Ad Badger's software. We ensure that security is maintained throughout the process. How to Add Your Amazon Account to Ad Badger: 1. Connect Advertising Account Connect your Amazon Account in the...

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By Xenia Gualberto

updated 3 months ago

What Ad Types Work With Ad Badger?

Does Ad Badger work with Sponsored Products? Yes!  Ad Badger supports Sponsored Products. Does Ad Badger work with Sponsored Brands? Yes!  Most of Ad Badger's tools support Sponsored Brands,  except  for the Targeting Tools . The keyword &...

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By Xenia Gualberto

updated 3 months ago

How do I remove an Amazon Account, Store, and/ or Marketplace from Ad Badger?

In order to disconnect anything from Ad Badger, you will need to disconnect the smallest entity first. This means before we can disconnect an Amazon Account, we have to remove all stores and marketplaces associated with it. Follow along below for...

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By Xenia Gualberto

updated 3 months ago

How does Ad Badger sync with Amazon?

There are several sync-events that Ad Badger performs with Amazon Advertising to extract the most accurate and up-to-date data to perform optimizations. Learn more about them now: The Initial Sync When you first sign up with Ad Badger, we...

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By Xenia Gualberto

updated 3 months ago

How do I Cancel My Subscription?

We're sad to see you go, but thank you for trying us. We hope to see you again! All you need to do to cancel is to send us an email at thebadger@adbadger.com and let us know that you wish to cancel your subscription. Our amazing customer support...

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By Xenia Gualberto

updated 3 months ago

How To Add An Additional User

Step 1: Click on the Badger icon and go to Settings Step 2: Click on Billing –> Purchase Addons Step3: Click the green shopping cart under Additional User  Step 4: Confirm and pay   Questions?  If you have any additional questions, contact us at...

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By Xenia Gualberto

updated 3 months ago

How do I download my latest data on Ad Badger?

Ad Badger syncs with Amazon every night, typically at midnight. When we sync with Amazon, we run any automations that are necessary, pull in the newest data (excluding the last two days because that data is highly unreliable), and update any new...

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By Xenia Gualberto

updated 3 months ago

How Do I Update the Contact Email Inside My Account?

Please follow the directions below to manually change the contact email inside your Ad Badger Account: Head to Settings and under the Account tab, click on 'Change Email.' Input the current email associated with your account and the new email...

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By Xenia Gualberto

updated 3 months ago

What is Ad Badger's Billing Policy?

Free Trial? Money-Back Guarantee? Software Opt-Out Policy Refund Policy Subscription Renewals Ad Spend Overage Fee Policy Does Ad Badger have a free trial? No, Ad Badger does not have a free trial. We offer a 60-day opt-out period though; please...

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By Xenia Gualberto

updated about 2 months ago

Why is Data Different in Ad Badger than Amazon?

Most Common Reason Your Data is Different in Amazon Vs. Ad Badger A common question users have when using Ad Badger is, “Why are my ad spend, clicks, or revenue different in Ad Badger than in Amazon for the same time frame?” This has a lot more to...

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By Xenia Gualberto

updated 2 months ago

How do I change my timezone in Ad Badger?

1. Click the badger icon in the top left. 2. From there, click Profile. When you are there, you'll see the option to change your timezone!

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By Michael Erickson Facchin

updated 2 months ago

How do I view my software receipt?

To view your software receipt: Go to Settings Navigate to the Receipts Section of your Billing Settings See the image below for further clarity. If you need to add specific information to your Ad Badger receipt, such as extra-billing and tax...

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By Xenia Gualberto

updated 16 days ago

How can I find out Ad Badger's latest software updates?

Interested to know what’s new inside the Ad Badger app? 1. Go to your Settings 2. Click on About and view the Ad Badger Changelog to see new features and product updates Or, you can view our latest updates at https://www.adbadger.com/roadmap/...

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By Xenia Gualberto

updated 24 days ago

How do I change my payment method?

To change your payment method Go to Settings Navigate to the Overview Section of your Billing Settings Click the Pencil Icon under Payment Method  Update with the new details Click Add See the images below for further clarity. Questions?  If you...

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By Xenia Gualberto

updated 14 days ago

I'm an agency, will my clients be notified if I set up the Ad Badger on their account?

Adding more client accounts to Ad Badger software as an agency When an Ad Badger software customer (Agency) connects their client's Ad Console account, they authorize the software to collect and sync data on their behalf. At this time, there is...

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By Xenia Gualberto

updated about 8 hours ago

Targeting Tool Suite

How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

The Search Term Quick Attack is the tool to use to add different keyword match types, including new phrase, broad, and exact match keywords, to your Amazon campaigns. How to Find New Search Terms First, follow the steps to filter down what type of...

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By Xenia Gualberto

updated 3 months ago

Will insufficient data impact my Negative Keyword Nightly Hunt?

If you have less than 180 days' worth of Amazon PPC data, or ""insufficient data,"" fear not. Ad Badger is smart enough to know that there simply isn't any data for those days and will ignore it.  When you first sync Ad Badger with your Amazon...

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By Xenia Gualberto

updated 3 months ago

How do "Never Negatives" Work?

What is a "Never Negative?" Negative keywords are terms that should be blocked because they are irrelevant or unprofitable.  In Ad Badger's Negative Keyword Nightly Hunt tool suite, a "never negative" is an advanced feature that overrides our...

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By Xenia Gualberto

updated 11 days ago

How do I Customize Pre-Built Automations in the Negative Keyword Nightly Hunt?

The Negative Keyword Nightly Hunt default negative daily automations are designed to automatically bring in search terms and ASINs that are under-performing or not helping you reach conversions every day. When these automations are applied, Ad...

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By Xenia Gualberto

updated 3 months ago

How do I Use the Negative Keyword Nightly Hunt tool?

Our Negative Keyword Nightly Hunt tool automatically transforms unprofitable or irrelevant search terms into negative keywords. It works overnight to catch unprofitable keywords in your Amazon PPC campaigns. How to Use the Negative Keyword Nightly...

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By Xenia Gualberto

updated 3 months ago

How do I setup my Positive Keyword Nightly Hunt Automations?

1. Log into the PKW Nightly Hunt: 2. Then, click ""Add New Automation"" 3. Follow the prompts. The tool will walk you through the process! Tips: Step 1 ""Select Source Ad Groups""  Generally, you will be graduating and moving search terms from an...

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By Xenia Gualberto

updated 3 months ago

Dashboard Suite

What is Ad Badger's Advertising Trends Report?

Ad Badger's Advertising Trends Report includes an abundance of information relating to your marketplace's advertising metrics. Use this report to view data with time-over-time comparisons. This report is divided into two tabs to increase maximum...

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By Michael Erickson Facchin

updated 5 days ago

What Do "1D, 7D, 30D" Mean in Amazon PPC or Ad Badger Reports?

What do 1D, 7D, and 30D mean? 1D, 7D, and 30D are all different ways of attributing and connecting clicks and conversions in Amazon Advertising. 1d is an event that happens within 1 day of the click. If someone clicks on Monday at 7am and converts...

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By Xenia Gualberto

updated 3 months ago

How Do You Use the Poor Performers Dashboard Tool?

Learn how to reduce wasted ad spend and reallocate that spend towards more profitable keywords/ targets with the Poor Performers Tool! Poor Performers This table shows you a detailed list of your marketplace's poorest performing keywords and/ or...

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By Xenia Gualberto

updated 3 months ago

Bids by Badger Dashboard

The Bids by Badger Dashboard! Ad Badger's new Bidding Dashboard includes a wealth of information all related to your marketplace's account health. This new dashboard is divided into two sections to increase maximum efficiency: Bidding Performance...

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By Xenia Gualberto

updated 3 months ago

Ad Manager & Bid Optimization

Placement Bid Settings in Ad Badger

You can now see your campaign's Placement Bid Settings inside of Ad Badger. Where to Find Placement Bid Settings Finding your campaign's placement bid settings is as easy as 1, 2, 3. Head to the Ad Manager Choose the campaign that you wish to view...

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By Michael Erickson Facchin

updated 3 months ago

Bids by Badger Algorithm Not Hitting Target ACOS

Mathematically, the perfect bid is a calculated metric and there is no emotion to it. Your bid (CPC) should be set to your ACOS target percentage of your average RPC (revenue generated per click). For example, if your average RPC is $1 and you’re...

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By Michael Erickson Facchin

updated 3 months ago

Viewing Bid Changes in Ad Badger

The goal of this article is to teach you where to view daily bid changes for all your keywords, product targets, and auto targets in your Amazon Advertising account. Once you have opened the Ad Manager, you will see all of your campaigns. You can...

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By Xenia Gualberto

updated 3 months ago

How to Change Bid Strategy Inside Ad Badger

If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies: Fixed Bids Down Only Up and Down   NOTE** Launch-Priced...

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By Xenia Gualberto

updated 3 months ago

Why Hasn't Bids by Badger Changed My Bids

If you’re viewing your bid changes in Ad Badger, you might see a day where your bids weren’t changed or updated by Ad Badger. Reason 1: Brand New Campaign Or Keyword When Ad Badger identifies a brand new campaign, it studies the data's behavior...

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By Xenia Gualberto

updated 3 months ago

How do I use the Max/ Min Bid setting for the Bids by Badger algorithm?

You turned on Bids by Badger, set your target ACOS for your campaigns, but you don't know what your max bids should be. You may not even know what a max bid is or the purpose of it. Well, all of this information is provided in this article! What...

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By Xenia Gualberto

updated 4 days ago

Overview of Ad Manager

In this quick video, learn your way around Ad Manager inside Ad Badger. Summary: Ad Manager is where you will activate Bids by Badger™️ Select Campaign -> Click Bid Optimization Tips: Generally, we recommend ""down only"" Set a target ACOS Max Bid...

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By Xenia Gualberto

updated 3 months ago

How to Update Bids in Bulk in Ad Manager

Want to replace Bulk Operations Files with bulk-change bids across campaigns directly within Ad Badger? Us too. Update:  We have since rolled the standalone Bids by Badger feature into the Ad Manager. Instead of a separate menu item for “Bids by...

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By Xenia Gualberto

updated 3 months ago

How do I use the Single Keyword/ Target Campaign Builder?

Learn how to create a brand new single keyword or target campaigns from inside Ad Badger's Ad Manager. Table of Contents Getting Started Campaign Options Bidding Options Bids by Badger Automatic Optimization Ad Group Options...

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By Xenia Gualberto

updated 2 months ago