Ad Badger Software

Why is Data Different in Ad Badger than Amazon?

Most Common Reason Your Data is Different in Amazon Vs. Ad Badger A common question users have when using Ad Badger is, “Why are my ad spend, clicks, or revenue different in Ad Badger than in Amazon for the same time frame?” This has a lot more to...

How Do I Use Filters in the Ad Badger Software?

The easiest way to sort your data in a preset way  About Insight into one of Ad Badger’s most powerful features, Ad Badger Filters. We take a quick look around the tool and determine how and why you would use filters in Ad Badger. We will also sho...

What do I do if I have a product missing from the Product Dashboard?

Your product must be in your top products with sales from their Sponsored Products or Sponsored Display campaigns. Questions? If you have any additional questions, contact us at  thebadger@adbadger.com .

How Do I Find and Manage Duplicate Search Terms With The Duplicate Hunter in Ad Badger?

Duplicate search terms can be a common issue for Amazon PPC campaigns, but they are also a missed opportunity for maximizing sales. Fortunately, finding and managing these duplicates is easier than ever before thanks to tools like the Duplicate Hu...

How does Ad Badger handle Total ACOS?

Is it possible to have Total ACOS per keyword? Why is it only available per product?

Sick Badger Error Message

We never like our tools to let you down. Unfortunately nothing is perfect (even if we try to be). If you are receiving the Sick Badger error message: There are a few actions you can take: 1) Refresh the page 2) Ensure Ad Blocker is not enabled 3) ...

Is there a keyword ranking tracker?

Yes! We're excited to announce that Ad Badger now includes a Keyword Rank Tracker . This tool helps you monitor your organic and sponsored rank for your most important keywords, giving you a clear view of your product's organic visibility on Amaz...

What is Ad Badger's Billing Policy?

Free Trial? Money-Back Guarantee? Software Opt-Out Policy Refund Policy Subscription Renewals Ad Spend Overage Fee Policy Does Ad Badger have a free trial? No, Ad Badger does not have a free trial. We offer a 60-day opt-out period, though; please ...

I Reported an Issue, What Happens Next?

Thank you for being an invaluable part of our journey! Your dedication to reporting issues plays a crucial role in enhancing the usability and overall experience of our software. With your vigilance and support, we continue our pursuit of excellen...

I am unable to view the history for the changes shown on the bid optimization dashboard. How do I view them?

To access and review changes made inside the account for a specific keyword, follow these steps: Navigate to the campaign associated with the keyword. Within the campaign, locate the ad group related to the keyword you are interested in. If there ...

Displaying the Euro Symbol Correctly in Excel with Ad Badger CSVs

When opening CSV files downloaded from Ad Badger software in Excel, you may notice that the euro currency symbol (€) is incorrectly displayed as €. This is due to a difference in character encoding between the CSV file and Excel's default settin...

How do I Pin Columns?

One of the lesser-known yet incredibly useful features of Ad Badger is the ability to pin columns in its interface. This feature enhances the user experience by allowing for more efficient data analysis and management. In this article, we’ll explo...

How do I add Negative Keywords in Ad Badger’s Software?

Negative keywords play a crucial role in refining your advertising campaigns and ensuring your ads are shown to the right audience. In Ad Badger, you can incorporate negative keywords at the Ad Group level to improve the performance of your campai...

How do I use Tags on Ad Badger?

Enhance your Ad Badger experience with tags! Ad Badger's tagging feature allows you to categorize and organize your advertising entities efficiently. Easily track, filter, and manage your portfolios, campaigns, ad groups, keywords, negative keywor...

Profits Dashboard: Real-Time Business Economics

The Profits Dashboard is a powerful tool designed to give you a clear, comprehensive view of your Amazon business’s financial health. By aggregating data across sales, returns, Amazon fees, and PPC spend, it allows you to move beyond simple "Sal...

Search Trends - Share of Search Performance

Search Trends shows how much of Amazon search demand your brand actually captures—over time and at the keyword level. Powered by Amazon’s Search Query Performance (SQP) data, this report helps you understand where your brand is winning visibili...

Requesting Amazon Marketing Cloud (AMC) Access

How to Get Started Want access to Amazon Marketing Cloud? Just  fill out this form and we'll help get you set up. What You Need to Know Where you'll find AMC: AMC lives inside Amazon Marketing Cloud in your Amazon account - not in Ad Badger. You...

How do I use Bids By Badger?

Bids By Badger (BBB) is Ad Badger's automated bidding tool for optimizing Amazon PPC campaigns. Using advanced algorithms and data, BBB ensures your bids are always at the ideal level to maximize performance and ROI, removing the guesswork from ma...

How do I do Product-Level Analysis in Ad Badger?

Wondering how a specific product performs to gauge whether you're over or underspending? We'll help! How to View Performance by Product in Ad Badger Note : Your marketplace MUST be connected to the Connect Selling Partner API (SP-API) in order to ...

Time Comparison: A Guide to Comparing Date Ranges

Ad Badger’s Time Comparison view in Ad Manager lets you compare date ranges in order to track trends, measure optimizations, and make data-driven decisions. Use it to analyze seasonal shifts, campaign changes, and performance growth with ease.

How to Choose the Right Saved Filters for Ultimate Performance?

Top Saved Filters to Optimize Your Workflow

Cross-Marketplace: Performance (Beta)

The Cross-Marketplace: Performance dashboard allows you to view and compare key advertising metrics across all your connected Amazon marketplaces — all in one place. This helps you gain a clear overview of how your ads perform globally, identify...

All Campaign Placements Dashboard

The All Campaign Placements view gives you a consolidated, high-level look at how your Amazon ads perform across Top of Search , Product Pages , and Rest of Search —all in one place. Instead of checking placements campaign by campaign, this d...

What is ACOS Power Ratio?

What is ACOS Power Ratio?

How does Ad Badger manage bids?

We update Bids by Badger’s bid algorithm several times a year. We analyze results, make adjustments, and continue to improve it. In the video below, Mike explains the basic theory at the heart of Bids by Badger. We have a FULL blog post that goes ...

Can I Create Never Negatives in Bulk on Ad Badger?

Can I create Never Negatives in bulk?

Does Ad Badger Have Rules like IFTTT or "If/Then" for Bidding?

Currently, Ad Badger does not have bidding rules, but they are in development. Some important notes: Our Bidding Algorithm is powerful and effective.  We optimize over 1,000,000 bids per day, so you're in safe hands with our algorithm. You can ...

Can I filter a list of keywords by match type in Ad Badger

Yes, you can! You can filter by match type (broad, phrase, exact) in Ad Manager. Be sure you are looking at keywords. Tip: You can view all your keywords across all your campaigns at this link: http://v2.adbadger.com/#/manager/keywords Click the ...

How to Take Bulk Actions inside Ad Badger

Ad Badger is all about getting better PPC work done, faster. Bulk Actions allow you to update 100's of entities at a time, at scale.

Is there a way to see which search terms the keyword harvesting tool has added?

Absolutely, you have the ability to view the keywords that the tool has added for you. To do this, simply head over to your History tab. Within the history tab, you'll find a comprehensive record of all the changes and updates made to your campaig...

Product Performance Dashboard

Curious about the performance of a specific product? Want to ensure you're optimizing your budget effectively? Look no further – we're here to guide you through the process! Whether you're concerned about overspending or missing out on potential r...

Search Term Quick Attack

The Negative Keyword Nightly Hunt

Getting Started with Ad Badger: How Bidding Works

How Many Filters Can I Use?

The great thing about Ad Badger is you can choose as many filters as you want. There is no limit!

I'm attempting to view all keywords associated with a particular portfolio

To review all the keywords linked to a specific portfolio, utilize our Ad Manager tool. It provides a comprehensive overview of your keywords and targets. You can streamline your search by applying filters based on the portfolio you're interested ...

How to use Bidding Trends dashboard?

The Bids by Badger Dashboard! Ad Badger's new Bidding Dashboard includes a wealth of information all related to your marketplace's account health. This new dashboard is divided into two sections to increase maximum efficiency: Bidding Performance ...

Hourly Data in the Product Performance Dashboard

The Hourly Data Dashboard provides a high-resolution view of when your customers are most active. By visualizing performance by both the hour of the day and the day of the week, you can make informed decisions about Dayparting —adjusting your b...

How do I Use the Negative Keyword Nightly Hunt tool?

The Negative Keyword Nightly Hunt is your primary defense against wasted ad spend. This automation scans your search term reports every night to identify unprofitable or irrelevant terms and automatically adds them as negative keywords, ensuring...

How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

Quick Attack is your Amazon campaign's ultimate asset, allowing you to effortlessly incorporate various keyword match types – from the nuanced precision of exact match to the expansive outreach of broad and phrase match. Seamlessly wield these mat...

Bid Change History

When it comes to gaining valuable insights into your ad campaign's bidding history, Ad Badger's Ad Manager offers a robust and user-friendly solution. Here's how you can delve into the Bid Change History feature with ease: Inside Ad Badger there a...

How Often Does the Software Adjust Bids?

Our software is designed to ensure that your bids are constantly optimized to enhance your campaign's performance.  Here's how it works: Daily Bid Updates: We utilize our Bids by Badger Algorithm to update bids on a daily basis. This algorithm eva...

How Do I Add An Additional User to Ad Badger?

Managing the people who have access to your Ad Badger account.

I'm an agency. Will my clients be notified if I set up the Ad Badger on their account?

Adding more client accounts to Ad Badger software as an agency When an Ad Badger software customer (Agency) connects their client's Ad Console account, they authorize the software to collect and sync data on their behalf.  There is a list of third...

How do I change my payment method?

To change your payment method Go to Settings Navigate to the Billing Settings Open the Billing Portal Click "Add a payment method" Fill out the form and click "Add". Make sure the box is checked to "Use as default payment method" Questions?  If yo...

How do I change my timezone in Ad Badger?

Welcome to our guide on mastering time in Ad Badger! In this article, we'll walk you through the simple steps to change your timezone and ensure your PPC campaigns are perfectly synchronized. Let's dive in! 1. Click the badger icon in the top left...

Is Ad Badger Fully Automated?

Unfortunately, there is no such thing as “fully automated"" in any Amazon software. Our tool does most of the heavy lifting, but it still requires some human decision-making during setup and as an account grows. Amazon PPC campaigns will always ne...

How can I find out Ad Badger's latest software updates?

Interested to know what’s new inside the Ad Badger app? 1. Go to your Settings 2. Click on About and view the Ad Badger Changelog to see new features and product updates Or, you can view our latest updates at https://www.adbadger.com/roadmap/ unde...

How do I Cancel My Subscription?

At Ad Badger, we understand that situations change, and you may need to cancel your auto-renewal subscription with us. We value your satisfaction and want to make this process as smooth as possible. Please Consider: Before proceeding with cancella...

How Do I Update the Contact Email Inside My Account?

Please follow the directions below to manually change the contact email inside your Ad Badger Account: Head to Settings and under the Account tab, click on 'Change Email.' Input the current email associated with your account and the new email you'...

How do I do a hard refresh in Chrome?

Occasionally, Ad Badger support team members will ask you to do a hard refresh in your Chrome browser so you have the most up-to-date version of our software. We borrowed the instructions below from Fabric Digital . How to do a hard refresh on Go...

How do I change my Name, Company Name or Email Address in Ad Badger?

How to change your company name in Ad Badger: Both your company name and your name will appear on your Ad Badger receipts. If you need to change either your name or company name, you can do so in the Profile Settings. Navigate to the Profile Secti...

How Do I Change My Store Name or Marketplace Name?

How to change the name of a Store and it's Marketplaces in Ad Badger's Settings.

What Ad Types Work With Ad Badger?

Does Ad Badger work with Sponsored Products? Yes!  Ad Badger supports Sponsored Products. Does Ad Badger work with Sponsored Brands? Yes!  Most of Ad Badger's tools support Sponsored Brands,  except  for the Targeting Tools . The keyword & targeti...

How do I view my software invoice or receipt?

To view your software receipt: 1. Find Settings & Info in the Menu 2. Navigate to the Billing Settings 3. Go to your billing portal. This will open the Stripe billing portal in a new tab. 4.  You can scroll down to your invoice history and select ...

Is there an option to change the currency displayed in the application?

Great question! The currency will always be displayed according to the marketplace currently being viewed. Currently you are unable to change the currency.  If you are having issues with the correct currency being shown please contact us at suppo...

Does Ad Badger support Marketing Stream?

Yes absolutely we will be implementing marketing stream! There are a few reasons why we haven’t implemented it yet. First, Marketing stream is still in beta. Historically, when something is in beta with Amazon, it can change dramatically and pote...

How do I Reconnect my Amazon Store to Ad Badger?

Periodically, Amazon un-syncs accounts from software tools like Ad Badger. It does so at seemingly different intervals for different people. It is unclear why Amazon does this, but we are in communication with them in case they change this policy....

I'm a version 1 user of Ad Badger. How do I transition to version 2?

On September 1, 2020, we launched a new and improved version of the software, and we affectionately call it, Version 2, v2, and Ad Badger 2.0.  Version 2 is a brand new software built on new servers that are completely separate from the original v...

How do I remove an Amazon Account, Store, and/ or Marketplace from Ad Badger?

In order to disconnect anything from Ad Badger, you will need to disconnect the smallest entity first. This means before we can disconnect an Amazon Account, we have to remove all stores and marketplaces associated with it. Follow along below for ...

How do I fix Ad Badger's data if it is not loading properly?

Don’t See the Ad Badger's Data? You probably have an over-active adblocker. Add adbadger.com to your blocker’s whitelist to load the data properly. How To Find Your Ad Blocker: Most internet browsers show ad blockers in the upper-right corner. Eve...

What happens when I change my password on Amazon?

How do password changes affect your Ad Badger account

What are Amazon's bid limits?

Learn what the minimum and maximum allowable bids are for keywords or targets for Amazon by marketplace.

Placement Bid Settings in Ad Badger

You can now see your campaign's Placement Bid Settings inside of Ad Badger. Where to Find Placement Bid Settings Finding your campaign's placement bid settings is as easy as 1, 2, 3. Head to the Ad Manager Choose the campaign that you wish to view...

How do I find my exact match (or phrase match or broad match) keywords in Ad Badger?

Analyzing your keyword performance is a great way to gain insight into how your Amazon campaigns are perfoming.

How to Change Bid Strategy Inside Ad Badger

If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies: Fixed Bids Down Only Up and Down   NOTE** Launch-Priced ...

Understanding Bids by Badger Behavior at Minimum Bids

Ad Badger’s bidding algorithm is designed to optimize performance by adjusting bids dynamically. In some cases, a keyword’s bid may be reduced to its minimum bid, either due to performance metrics or lack of conversions. This document explains why...

Is there a place to see the history of all changes made by Bids by Badger?

We regret to inform you that currently, we don't offer a unified overview to track the comprehensive history of changes made by Bids by Badger automations.  To access the history of a specific keyword in Ad Manager, locate the keyword you wish to ...

Viewing Bid Changes in Ad Badger

The goal of this article is to teach you where to view daily bid changes for all your keywords, product targets, and auto targets in your Amazon Advertising account. Once you have opened the Ad Manager, you will see all of your campaigns. You can ...

Bids by Badger Algorithm Not Hitting Target ACOS

Mathematically, the perfect bid is a calculated metric and there is no emotion to it. Your bid (CPC) should be set to your ACOS target percentage of your average RPC (revenue generated per click). For example, if your average RPC is $1 and you’re ...

How do I use the Single Keyword/ Target Campaign Builder?

Learn how to create a brand new single keyword or target campaigns from inside Ad Badger's Ad Manager. Table of Contents Getting Started Campaign Options Bidding Options Bids by Badger Automatic Optimization Ad Group Options Summary of Targeting G...

Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?

Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?

What's the process for identifying underperforming ASINs and removing them?

Your browser does not support HTML5 video. If you have any other questions please reach out to our PPC Team . 

Why Hasn't Bids by Badger Changed My Bids

If you’re viewing your bid changes in Ad Badger, you might see a day where your bids weren’t changed or updated by Ad Badger. Reason 1: Brand New Campaign Or Keyword When Ad Badger identifies a brand new campaign, it studies the data's behavior wi...

Can I exact match keyword search?

Let's consider our fictional brand 'TechPros.' We have exact match keywords that are simply 'TechPros.' On the other hand, we also have a multitude of keywords that include 'TechPros...' along with other associated terms. Is there a method to excl...

How can I filter search terms by targeting source?

Secondary filters are something we want to build more of over time. We don't have it yet, but they are something we have on our radar. We're currently building lots of amazing features, like dayparting and campaign creation. When those are complet...

How often does Bids By Badger adjust the bids?

Bids by badger will make changes to your campaign every 24 hours at midnight. Questions?  If you have any additional questions, contact us at thebadger@adbadger.com.

How do I use the Max/ Min Bid setting for the Bids by Badger algorithm?

You turned on Bids by Badger, set your target ACOS for your campaigns, but you don't know what your max bids should be. You may not even know what a max bid is or the purpose of it. Well, all of this information is provided in this article! What i...

How to Update Bids in Bulk in Ad Manager

From any Keywords Table in Ad Manager, click a row or multiple rows.  Unsure how to select rows? Please review this helpdoc here, on selecting rows inside Ad Badger Tables: https://help.adbadger.com/en/article/331-how-to-take-bulk-actions-inside-...

How to apply the 'Does Not Contain' filter

How to exclude terms from your tables

Can Ad Badger adjust placement settings automatically?

Ad Badger, unfortunately, does not possess the automatic capability to make adjustments to placement settings on your behalf. As of now, the configuration of placement settings for your campaigns would require manual intervention. We understand th...

Will insufficient data impact my Negative Keyword Nightly Hunt?

If you have less than 180 days' worth of Amazon PPC data, or ""insufficient data,"" fear not. Ad Badger is smart enough to know that there simply isn't any data for those days and will ignore it.  When you first sync Ad Badger with your Amazon acc...

How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

Quick Attack is your Amazon campaign's ultimate asset, allowing you to effortlessly incorporate various keyword match types – from the nuanced precision of exact match to the expansive outreach of broad and phrase match. Seamlessly wield these mat...

How does Ad Badger handle and filter archived keywords, campaigns, ads or other archived entities?

Does Ad Badger Sync Archived Entities? Yes, and  we currently only sync archived entities once a week, on Sunday. You can trigger a manual sync in the 'sync options' for the marketplace to pull in archived entity updates. Because Ad Badger doesn't...

How do I setup my Positive Keyword Nightly Hunt Automations?

The Positive Keyword Nightly Hunt is a strategic automation tool designed to scale your advertising efficiency. It works by scanning your search term reports every night for high-performing terms and automatically promoting them to targeted keyw...

Hourly Data in the Product Performance Dashboard

The Hourly Data Dashboard provides a high-resolution view of when your customers are most active. By visualizing performance by both the hour of the day and the day of the week, you can make informed decisions about Dayparting —adjusting your b...

Is it possible to see which keywords have been harvested in Ad Badger?

Certainly! To view the list of keywords that have been harvested, you can navigate to the "History" tab in Ad Badger. In the "History" tab, you'll find a record of all actions and changes, including keyword harvesting activities. Reviewing this se...

How Do I Find and Manage Duplicate Search Terms With The Duplicate Hunter in Ad Badger?

Duplicate search terms can be a common issue for Amazon PPC campaigns, but they are also a missed opportunity for maximizing sales. Fortunately, finding and managing these duplicates is easier than ever before thanks to tools like the Duplicate Hu...

What is N-Gram Analysis?

N-gram analysis can be a valuable tool for understanding the keywords and phrases that are most relevant and effective for optimizing product listings and ad campaigns. Here's how it applies: Keyword Analysis: N-gram analysis can help identify com...

How often does the Nightly Hunt run?

When are positive/negative keywords added to the Nightly Hunt?

Is there a way to download my Duplicate Hunter info?

The Duplicate Hunter is designed to help you efficiently identify and manage duplicate keywords in your campaigns. This help document provides step-by-step instructions on how to export your duplicate terms. You have the option to download the exp...

How do "Never Negatives" Work?

What is a "Never Negative?" Negative keywords are terms that should be blocked because they are irrelevant or unprofitable.  In Ad Badger's Negative Keyword Nightly Hunt tool suite, a "never negative" is an advanced feature that overrides our Nega...

Can I Download All of my Data in One File?

Current export options available for exporting your data.

How Long Are My Keywords Stored in Duplicate Hunter?

The duplicate hunter shows you the performance of search terms over the past 30 days to highlight any duplicates. It does not mark off whether or not the search term has previously been added as a negative. If it was, it would naturally be removed...

How does the campaign bidding strategy work with Ad Badger?

We build the Bidding Algorithm in Ad Badger to respond to all sorts of conditions. We don't have default bidding strategy but it can effectively adjust bids using the bidding strategy & ad placements that the user set on our system. Our algorithm ...

Can I batch upload automation rules in the Positive Keyword Nightly Hunt tool using a CSV or Excel sheet?

As of now, our tool does not support the batch uploading of automation rules through CSV or Excel files. However, we've recognized the need for this feature, and it's currently in our development pipeline. We anticipate rolling out the functionali...

Can I batch upload automation rules in the Positive Keyword Nightly Hunt tool?

At the moment, our tool doesn't support bulk uploading of automation rules, however, we do support rapid-duplication.  In other words: 1. Create your Positive Keyword Nightly Hunt Rule 2. After you create it, click the duplicate button, in the act...

How do I know if search terms are already added as negative keywords or not?

The search term quick attack reports on the performance of search terms, not necessarily what is already a negative keyword or not. For example, you might add it to one place as a negative, and then later decide to remove it as a negative. It will...

Can we retrieve a list of negative exact keywords that were added during the 'Negative Keyword Nightly Hunt' for a specific time period?

To access a specific list of negative keywords added on a particular day, follow these steps: Navigate to Ad Manager. Click on "View all negative keywords." Use the date filter to select your desired date. This will display all the negative keywor...

How do I Use the Negative Keyword Nightly Hunt tool?

The Negative Keyword Nightly Hunt is your primary defense against wasted ad spend. This automation scans your search term reports every night to identify unprofitable or irrelevant terms and automatically adds them as negative keywords, ensuring...

Product Performance Dashboard

Curious about the performance of a specific product? Want to ensure you're optimizing your budget effectively? Look no further – we're here to guide you through the process! Whether you're concerned about overspending or missing out on potential r...

Is there a way for me to review the terms I negated during a specific time period?

To access a specific list of negative keywords added on a particular day, follow these steps: - Navigate to Ad Manager. - Click on "View all negative keywords." Use the date filter to select your desired date. This will display all the negative ke...

What is the duration covered by the search terms in the Duplicate Hunter?

The duplicate hunter provides a performance report on search terms for the last 30 days, specifically focusing on identifying duplicates. However, it does not indicate whether a search term was previously added as a negative keyword. If a search t...

How do I undo changes in Nightly Hunt?

Unleash the power of Nightly Hunt with ease! Learn how to effortlessly undo changes in our latest video guide. Whether it's a quick tweak or a major adjustment, our step-by-step tutorial will show you the way. Watch now and master the art of undoi...

Can I add filters in the Duplicate Hunter report?

As of now, the capability to add filters in the duplicates report is not available. We understand the importance of this feature for our users and would like to assure you that it's part of our development roadmap. For updates on upcoming features...

I would like to download target data but it is only downloading 500 rows

Unfortunately as of now you can only download 500 rows at a time. But we are building and installing new tables with upgraded tech, that will more easily load rows. Our customers will have a much easier time doing things in bulk like this. This is...

What’s my Non-Converting Spend & How Can I Optimize It?

Non-converting spend represents the ad budget spent on clicks that did not result in sales. This happens when search terms are ineffective and don’t directly translate to sales. This metric is crucial for understanding the efficiency of your Amazo...

Keyword Rank Tracking

Keyword Rank Tracking is a powerful new feature that allows you to monitor how your keywords are performing in Amazon search results. By keeping an eye on keyword ranking trends, you can identify new optimization opportunities and measure the impa...

How Do You Use the Poor Performers Dashboard Tool?

Learn how to reduce wasted ad spend and reallocate that spend towards more profitable keywords/ targets with the Poor Performers Tool! Poor Performers This table shows you a detailed list of your marketplace's poorest performing keywords and/ or t...

What Does "1D, 7D, 30D" Mean in Amazon PPC or Ad Badger Reports?

What does 1D, 7D, and 30D mean? 1D, 7D, and 30D are all different ways of attributing and connecting clicks and conversions in Amazon Advertising. 1d is an event that happens within 1 day of the click. If someone clicks on Monday at 7am and conver...

What is Ad Badger's Advertising Trends Report?

Ad Badger's Advertising Trends Report includes an abundance of information relating to your marketplace's advertising metrics. Use this report to view data with time-over-time comparisons. This report is divided into two tabs to increase maximum e...

I’m looking at my History tab and it’s telling me the max/mid increase has been reached, even though the max bid is # for those keywords

The reason for the bid increase limit is not related to the "max bid" limit, but rather to a "max increase" limit. Our bidding tool restricts the amount that Bids By Badger can increase the bids per day to prevent sudden and drastic changes that c...

Bid Health Report Card

Within the Dashboard under the Bidding Trends section, specifically in the Report Card tab, you'll come across our Bid Health Report Card feature. The initial focal point on your Bidding Report Card is a comprehensive grade. This overarching grade...

How to use Bidding Trends dashboard?

The Bids by Badger Dashboard! Ad Badger's new Bidding Dashboard includes a wealth of information all related to your marketplace's account health. This new dashboard is divided into two sections to increase maximum efficiency: Bidding Performance ...

Dayparting: Master Your Timed Bidding Strategy

Dayparting is a powerful strategy that allows you to optimize your Amazon PPC campaigns based on specific times of the day or days of the week. By aligning your bids with the moments your target audience is most active or likely to convert, you c...

Is the Negative Keyword Nightly Hunt actively identifying and negating keywords or search terms?

Indeed, the Negative Keyword Nightly Hunt (NKWH) is designed to proactively identify and negate search terms based on the rules you've configured. It ensures that your advertising campaigns remain optimized by regularly hunting for and addressing ...

How long does it take before Bids by Badger starts working, and where do I see the changes applied?

With Bids by Badger, the bids update every night at midnight. If you want a bid to take place immediately, you'll have to use the "Update Bid" function. When you're in an Ad Group, and you check a keyword on the lefthand side, it'll give you the o...

How does Bids By Badger work in conjunction with the various types of dynamic bids (fixed, down only, up and down)?

Bids by Badger (BBB) is designed to enhance your advertising strategy by leveraging keyword-generated revenue. When integrating with dynamic bids, such as fixed down only or up and down, BBB seamlessly adapts to your chosen settings to optimize bi...

Is there a way to optimize for sales within an ACOS range? Or does Bids By Badger do this automatically?

Understanding how BBB optimizes for sales within a specified ACOS (Advertising Cost of Sale) range is crucial for effective campaign management. Here's a breakdown of how BBB handles target ACOS and strives to maximize orders and clicks. BBB align...

What are Amazon's bid limits?

Learn what the minimum and maximum allowable bids are for keywords or targets for Amazon by marketplace.