Your NKH will look for unprofitable or irrelevant search terms in your Amazon PPC campaigns based on the rules that you have set on the automation within the past 180 days.
The Poor Performers tool section will provide you the list of target keywords/categories that are not performing for the past 30 days.
You can read our Ad Badger Help Doc article for more details here: How Do You Use the Poor Performers Dashboard Tool?
Our CEO discusses the Poor Performers Tool on Youtube.
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