Automations

Dayparting

Dayparting in the realm of Amazon PPC (Pay-Per-Click) is a powerful strategy that allows advertisers to optimize their ad campaigns based on specific times of the day or days of the week. This feature enables sellers to tailor their advertising ef...

February 5, 2024

Is the Negative Keyword Nightly Hunt actively identifying and negating keywords or search terms?

Indeed, the Negative Keyword Nightly Hunt (NKWH) is designed to proactively identify and negate search terms based on the rules you've configured. It ensures that your advertising campaigns remain optimized by regularly hunting for and addressing ...

December 20, 2023

How long does it take before Bids by Badger starts working, and where do I see the changes applied?

With Bids by Badger, the bids update every night at midnight. If you want a bid to take place immediately, you'll have to use the "Update Bid" function. When you're in an Ad Group, and you check a keyword on the lefthand side, it'll give you the o...

December 28, 2023

How does Bids By Badger work in conjunction with the various types of dynamic bids (fixed, down only, up and down)?

Bids by Badger (BBB) is designed to enhance your advertising strategy by leveraging keyword-generated revenue. When integrating with dynamic bids, such as fixed down only or up and down, BBB seamlessly adapts to your chosen settings to optimize bi...

December 28, 2023

Is there a way to optimize for sales within an ACOS range? Or does Bids By Badger do this automatically?

Understanding how BBB optimizes for sales within a specified ACOS (Advertising Cost of Sale) range is crucial for effective campaign management. Here's a breakdown of how BBB handles target ACOS and strives to maximize orders and clicks. BBB align...

December 28, 2023