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  3. What does the Nightly Hunt search? Does it exclusively focus on search terms within discovery campaigns, or does it extend to keywords in campaigns as well?
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What does the Nightly Hunt search? Does it exclusively focus on search terms within discovery campaigns, or does it extend to keywords in campaigns as well?

December 18, 2023

The Negative Nightly Hunt identifies unprofitable and irrelevant search terms across all your campaigns, while the Positive Nightly Hunt identifies converting search terms across all campaigns. For detailed instructions on utilizing these tools, refer to our help documentation articles:

  • "How do I Use the Negative Keyword Nightly Hunt tool?"
  • "How do I setup my Positive Keyword Nightly Hunt Automations?"

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