Placement Bid Settings in Ad Badger
You can now see your campaign's Placement Bid Settings inside of Ad Badger. Where to Find Placement Bid Settings Finding your campaign's placement bid settings is as easy as 1, 2, 3. Head to the Ad Manager Choose the campaign that you wish to view...
Bids by Badger Algorithm Not Hitting Target ACOS
Mathematically, the perfect bid is a calculated metric and there is no emotion to it. Your bid (CPC) should be set to your ACOS target percentage of your average RPC (revenue generated per click). For example, if your average RPC is $1 and you’re ...
Viewing Bid Changes in Ad Badger
The goal of this article is to teach you where to view daily bid changes for all your keywords, product targets, and auto targets in your Amazon Advertising account. Once you have opened the Ad Manager, you will see all of your campaigns. You can ...
How to Change Bid Strategy Inside Ad Badger
If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies: Fixed Bids Down Only Up and Down NOTE** Launch-Priced ...
Why Hasn't Bids by Badger Changed My Bids
If you’re viewing your bid changes in Ad Badger, you might see a day where your bids weren’t changed or updated by Ad Badger. Reason 1: Brand New Campaign Or Keyword When Ad Badger identifies a brand new campaign, it studies the data's behavior wi...
How do I use the Max/ Min Bid setting for the Bids by Badger algorithm?
You turned on Bids by Badger, set your target ACOS for your campaigns, but you don't know what your max bids should be. You may not even know what a max bid is or the purpose of it. Well, all of this information is provided in this article! What i...
How to Update Bids in Bulk in Ad Manager
Want to replace Bulk Operations Files with bulk-change bids across campaigns directly within Ad Badger? Us too. Update: We have since rolled the standalone Bids by Badger feature into the Ad Manager. Instead of a separate menu item for “Bids by B...
How do I use the Single Keyword/ Target Campaign Builder?
Learn how to create a brand new single keyword or target campaigns from inside Ad Badger's Ad Manager. Table of Contents Getting Started Campaign Options Bidding Options Bids by Badger Automatic Optimization Ad Group Options Summary of Targeting G...
How do I find my exact match (or phrase match or broad match) keywords in Ad Badger?
Analyzing your keyword performance is a great way to gain insight into how your Amazon campaigns are perfoming.
How to apply the 'Does Not Contain' filter
How to exclude terms from your tables
Can I exact match keyword search?
Let's consider our fictional brand 'TechPros.' We have exact match keywords that are simply 'TechPros.' On the other hand, we also have a multitude of keywords that include 'TechPros...' along with other associated terms. Is there a method to excl...
Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?
Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?
Can Ad Badger adjust placement settings automatically?
Ad Badger, unfortunately, does not possess the automatic capability to make adjustments to placement settings on your behalf. As of now, the configuration of placement settings for your campaigns would require manual intervention. We understand th...
What's the process for identifying underperforming ASINs and removing them?
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How can I filter search terms by targeting source?
Secondary filters are something we want to build more of over time. We don't have it yet, but they are something we have on our radar. We're currently building lots of amazing features, like dayparting and campaign creation. When those are complet...
Is there a place to see the history of all changes made by Bids by Badger?
We regret to inform you that currently, we don't offer a unified overview to track the comprehensive history of changes made by Bids by Badger automations. To access the history of a specific keyword in Ad Manager, locate the keyword you wish to ...
What does Bids by Badger Inherited mean?
This pertains to the process of inheriting the target ACoS within the Bids by Badger framework. When the target ACOS is established at either the campaign or ad group level, it is indeed carried over during the execution of Bids by Badger updates....