Ad Manager & Bid Optimization

Placement Bid Settings in Ad Badger

You can now see your campaign's Placement Bid Settings inside of Ad Badger. Where to Find Placement Bid Settings Finding your campaign's placement bid settings is as easy as 1, 2, 3. Head to the Ad Manager Choose the campaign that you wish to view...

February 16, 2022

Bids by Badger Algorithm Not Hitting Target ACOS

Mathematically, the perfect bid is a calculated metric and there is no emotion to it. Your bid (CPC) should be set to your ACOS target percentage of your average RPC (revenue generated per click). For example, if your average RPC is $1 and you’re ...

November 28, 2023

Viewing Bid Changes in Ad Badger

The goal of this article is to teach you where to view daily bid changes for all your keywords, product targets, and auto targets in your Amazon Advertising account. Once you have opened the Ad Manager, you will see all of your campaigns. You can ...

February 17, 2022

How to Change Bid Strategy Inside Ad Badger

If you are trying to change the default Amazon Bidding Strategy for Sponsored Products inside Ad Badger, here is a quick video that shows how to switch between the following Bid Strategies: Fixed Bids Down Only Up and Down   NOTE** Launch-Priced ...

November 28, 2023

Why Hasn't Bids by Badger Changed My Bids

If you’re viewing your bid changes in Ad Badger, you might see a day where your bids weren’t changed or updated by Ad Badger. Reason 1: Brand New Campaign Or Keyword When Ad Badger identifies a brand new campaign, it studies the data's behavior wi...

November 28, 2023

How do I use the Max/ Min Bid setting for the Bids by Badger algorithm?

You turned on Bids by Badger, set your target ACOS for your campaigns, but you don't know what your max bids should be. You may not even know what a max bid is or the purpose of it. Well, all of this information is provided in this article! What i...

November 28, 2023

How to Update Bids in Bulk in Ad Manager

Want to replace Bulk Operations Files with bulk-change bids across campaigns directly within Ad Badger? Us too. Update:  We have since rolled the standalone Bids by Badger feature into the Ad Manager. Instead of a separate menu item for “Bids by B...

November 28, 2023

How do I use the Single Keyword/ Target Campaign Builder?

Learn how to create a brand new single keyword or target campaigns from inside Ad Badger's Ad Manager. Table of Contents Getting Started Campaign Options Bidding Options Bids by Badger Automatic Optimization Ad Group Options Summary of Targeting G...

November 28, 2023

How do I find my exact match (or phrase match or broad match) keywords in Ad Badger?

Analyzing your keyword performance is a great way to gain insight into how your Amazon campaigns are perfoming.

August 2, 2023

How to apply the 'Does Not Contain' filter

How to exclude terms from your tables

August 12, 2023

Can I exact match keyword search?

Let's consider our fictional brand 'TechPros.' We have exact match keywords that are simply 'TechPros.' On the other hand, we also have a multitude of keywords that include 'TechPros...' along with other associated terms. Is there a method to excl...

August 26, 2023

Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?

Does Bids by Badger and Ad Badger's Bidding Algorithm Take Priority at the Campaign or Keyword (KW) Target Level?

November 28, 2023

Can Ad Badger adjust placement settings automatically?

Ad Badger, unfortunately, does not possess the automatic capability to make adjustments to placement settings on your behalf. As of now, the configuration of placement settings for your campaigns would require manual intervention. We understand th...

November 28, 2023

What's the process for identifying underperforming ASINs and removing them?

Your browser does not support HTML5 video. If you have any other questions please reach out to our PPC Team . 

November 28, 2023

How can I filter search terms by targeting source?

Secondary filters are something we want to build more of over time. We don't have it yet, but they are something we have on our radar. We're currently building lots of amazing features, like dayparting and campaign creation. When those are complet...

September 21, 2023

Is there a place to see the history of all changes made by Bids by Badger?

We regret to inform you that currently, we don't offer a unified overview to track the comprehensive history of changes made by Bids by Badger automations.  To access the history of a specific keyword in Ad Manager, locate the keyword you wish to ...

December 16, 2023

What does Bids by Badger Inherited mean?

This pertains to the process of inheriting the target ACoS within the Bids by Badger framework. When the target ACOS is established at either the campaign or ad group level, it is indeed carried over during the execution of Bids by Badger updates....

December 20, 2023