Why are there ASINs in my Search Term Reports for Amazon PPC?
If an ASIN appears in a Search Term Report, then it most likely means a customer viewed a product detail page and your product appeared as a Suggested Sponsored Product. There are also rare cases when an ASIN appears in a Search Term Report after ...
Do you recommend adjusting placement setting for the campaigns (single keyword campaigns, ASIN targeting campaigns, etc.)?
Absolutely, our recommendation remains to regularly fine-tune your placement settings for various campaign types, including single keyword campaigns and ASIN targeting campaigns. This proactive approach allows you to stay agile in response to shif...
What is the Average Cost per Click (CPC) on Amazon?
Navigating Amazon's advertising landscape requires understanding key metrics, and one such metric is the Average Cost per Click (CPC). This guide demystifies CPC, explains its significance, and provides insights into its trends over the years, par...
Why are Sponsored Brand campaigns created on Amazon not visible in Ad Badger?
We're currently not equipped to support the newly introduced multi-ad group campaigns for Sponsored Brands. However, please be assured that we're actively working on implementing this feature in the near future. While we don't have an exact timeli...
When I set the target ACOS at the campaign level, can I then change the target ACOS for specific keywords within that campaign? And turn some off entirely as well?
Yes, you can change the target ACOS for specific keywords within a campaign and even turn some keywords off entirely. If you have any more questions or need further assistance in the future, please don't hesitate to reach out. Thank you.
Is there a way to know how much the bidding is for a certain item if I didn't list the item yet?
No, to add the product to your campaign, you'll need to select a keyword you want to bid on. Once you do that, Amazon will provide you with a suggested bid. If you have any other PPC questions or want to talk strategy please reach out to our chatb...
Does the bid optimizer work with category campaigns and target similar products?
Category targets are just like any other target. They have a bid. As long as BBB is enabled for that campaign, it will optimize those bids. For any other PPC question feel free to search our help docs, ask our BadgerBot, or reach out to the PPC Te...
The Amazon Data Delay Explained
The Amazon Data Delay refers to a delay in receiving updated data from Amazon's systems. This can impact the real-time accuracy of metrics and information in your Ad Badger account. It's important for our users to be aware of this delay to set pro...
Which bidding strategy should I be using for the best results?
Selecting the most appropriate bidding strategy is a pivotal decision that hinges on the unique objectives and requirements of your campaign. While fixed bids can be effective in certain scenarios, dynamic bidding strategies can offer distinct adv...
What does Tactic mean on the Campaigns page?
From Amazon's Advertising API: The "Tactic" column in Amazon Advertising can be used for various campaign types. It helps you track the specific strategy or approach you're using within your campaigns. Whether it's for sponsored products, sponsore...
How do I set up Tactic?
You can set the tactic when creating or editing a campaign in Amazon Advertising's campaign setup interface. Log In: Log in to your Amazon Advertising account using your credentials. Navigate to Campaigns: Once logged in, go to the "Campaigns" se...
What is the difference between negative keywords and negative targeting?
Negative keywords and negative targeting in Amazon PPC are both strategies used to optimize your advertising campaigns, and they play distinct roles: Negative Keywords: Purpose: Negative keywords are specific words or phrases that you exclude from...
Why doesn't Ad Badger offer automated placement settings?
Ad Badger strives to provide you with powerful tools for optimizing your sponsored product campaigns. One common question we receive is, "Why doesn't Ad Badger offer automated placement settings?" In this guide, we'll break down the answer for you...
Is there any source of information on how to group keywords for the best results?
Certainly, grouping keywords effectively is crucial for successful PPC campaigns. While we can provide a brief overview, we recommend consulting specific resources and guides for more in-depth information on this topic. Keyword Research: Start by ...
What does ACOS mean?
ACOS stands for "Advertising Cost of Sales". ACOS is a metric used to measure the efficiency and effectiveness of advertising campaigns on Amazon's platform. It represents the ratio of advertising spend to the attributed sales generated from those...
What is Amazon PPC?
Amazon PPC refers to Amazon's Pay-Per-Click advertising program. This program allows sellers and advertisers on Amazon's platform to create and display ads for their products. Advertisers only pay when a user clicks on their ad, hence the term "Pa...
If we set the placement percentage directly from Amazon, will Ad Badger detect and recognize the percentage multiplier in its bidding optimization?
Ad Badger works with whatever placement percentage you set. For example, if you generate more revenue per click with a higher placement percentage, Bids by Badger will respond with a larger keyword bid, and vice versa. As of now, we do not change ...
What are long-tail keywords?
Long-tail keywords are specific and detailed search phrases that typically consist of three or more words. Unlike broad and generic keywords, long-tail keywords are more precise and cater to a niche audience. They often reflect the specific intent...
What is Amazon’s A10 algorithm?
The A10 algorithm, Amazon's powerful ranking mechanism, is your key to maximizing sales potential on the platform. By strategically understanding and utilizing the A10 algorithm, you can secure higher page placements and, consequently, increased s...
What does "Too Much Testing" in Amazon PPC mean?
What does ""Too Much Testing"" mean? If you see a warning alert in a Badger Copilot Email, elsewhere within Ad Badger, or in your Amazon Advertising account notifying you of ""too much testing"" inside your campaigns, it means are spending too muc...
Should I Pause My Amazon PPC Campaigns?
We are often asked if specific individuals should pause their Amazon Advertising campaigns, and in this article you will discover why most people consider pausing campaigns, our general Amazon PPC advice on the matter, and our specific response to...
How many keywords should I have in each Amazon Sponsored Products ad group?
When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at the forefront of your mind. However, the number of keywords or product ads you choose to put in an ad group could make or break it...
Can you help me decide what time frame is best for an automation that runs once a week?
We'll share our experience with you; Generally, we conduct positive keyword research twice a month for each of our products. While running the automation every week isn't necessarily a bad idea, we've observed in many accounts that doing it too fr...
What is the Best Practice for the Number of Ad Groups in a Campaign?
Our recommended best practice is to adopt a structure where each campaign consists of a single ad group, targeting one specific ASIN (SKU). While setting up this structure may require a bit more time initially, it facilitates meticulous campaign m...
Does Ad Badger Provide a Recommended Campaign Organization Structure?
Ad Badger recommends a structured approach to organizing your campaigns for optimal performance. Here's a breakdown of how you can structure your campaigns: Product Name: What specific product are you advertising? Campaign Type: What type of adver...
Can the Nightly Hunt negate terms with only 30 days of data? I'm looking for a way to add specific search terms to negatives with a shorter dataset.
The nightly hunt for negative keywords can indeed negate terms based on a 30-day dataset, provided there is sufficient data within that timeframe. It's worth noting that some lower-volume targets may require additional time for accurate analysis. ...
What should I do if my Auto campaign has almost zero impressions after 7 days?
If your Auto campaign is experiencing minimal impressions after 7 days, consider the following recommendations to improve its performance: Increase Budget & Bids: Boost your campaign's budget and bids to enhance competitiveness in the auction, inc...
Why does Ad Badger continue to lower the bid for a keyword that is a 'very strong converter'?
If Ad Badger is consistently lowering the bid for a keyword that is considered a 'very strong converter,' it's essential to understand that the bidding algorithm is functioning as intended. The confusion often arises when a keyword is recognized a...
Does the Bids By Badger work better with a certain type of bidding strategy? For example down only or fixed bids?
BBB optimization is versatile and compatible with various bidding strategies. The effectiveness depends on your account, product, and specific goals. Whether you're prioritizing velocity for a new product or focusing on profitability for an establ...
When it comes to adjusting the target ACOS in BBB, are there specific guidelines to follow? Is there a risk of negatively impacting performance by making frequent changes?
The frequency of adjusting the target ACOS in BBB is influenced by the Amazon algorithm's rules. Following any modification, the algorithm requires a "study period" of approximately one to two weeks to optimize efficiently. To maintain stability a...
Is there a method to search for keywords based on a specific criterion, such as filtering all keywords where the average CPC exceeds the current bid? I'm facing challenges where aggressive optimization leads to lower ACOS targets, resulting in reduced impressions and clicks
Currently, our table functionality allows filtering by individual columns or a combination of different data columns, including ACoS, CPC, and Current Bid. While directly setting a group of keywords back to the average CPC isn't supported, you can...
What strategies should I use for managing ad spend effectively, especially for accounts with less than 25K budget? What would I do differently for clients who spend more than 25k?
For accounts with a budget of less than 25K, implementing the following strategies can be highly beneficial: Target Specific Keywords : Focus on relevant and high-performing keywords that align with your product or service. By targeting specific k...
Bid Increase Limit Despite Maximum Bid Setting
If you're encountering a bid increase limit despite setting a maximum bid for keywords, don't worry. The bid increase limit is not tied to the "max bid" but rather to a "max increase" to prevent sudden and drastic changes. If you have any other q...
How does the Top of Search Multiplier Affect Bids?
If you're curious about the impact of the 100% top-of-search multiplier in your campaign, rest assured that Ad Badger factors in this adjustment. For a deeper understanding, check out our resources on how Ad Badger manages bids and optimizes bids ...
What are the Adverse Effects of Top Of Search Multiplier with 'Down Only' Bid Strategy?
If you're using a Top of Search multiplier with a 'Down Only' bid strategy and are concerned about its impact on performance, rest assured that Ad Badger takes all your settings into account. We are committed to achieving your desired Target ACOS ...
Where can we adjust the "aggressiveness" of Bids by Badger (BBB)?
Bids by Badger will not decrease or increase more than 5% a day. We do this as a safety measure to avoid going out of control. It gathers data over time and will in time adjust accordingly. If you would like to bypass BBB, and increase say target ...
I recently heard on an Ad Badger podcast that it's important to ensure when auditing your account that there isn't an over-reliance on automatic targeting, could someone elaborate what an over-reliance would constitute, as say a % of account spend or something?
It depends on the advertising strategy, niche, product itself, your goals, and many other things. But in general, we suggest creating as manageable advertising structures as possible and sharing automatic targetings like 10-20% of the whole ad spe...
I just started using the app and I have created brand new campaigns for my KDP books. I have one auto campaign and one exact keyword/ASIN campaign. Do you suggest to set these campaigns with Fixed, Down Only or Up and Down bidding strategies?
You can choose Dynamic bids – down only for Auto campaign so when you click on your ad it is less likely to convert to a sale, they will charge you less than your max bid, thus you can save money on this. For Manual Campaigns, you can choose Dyna...
How does Bids By Badger work in conjunction with the various types of dynamic bids (fixed, down only, up and down)?
Bids by Badger (BBB) is designed to enhance your advertising strategy by leveraging keyword-generated revenue. When integrating with dynamic bids, such as fixed down only or up and down, BBB seamlessly adapts to your chosen settings to optimize bi...
I'm currently struggling to establish a specific strategy for calculating minimum bids with bid automation. I find myself somewhat guessing the numbers. For decent keywords, I'm considering using CPC and ACOS to set a stop 10-20% below the last 30-day average CPC. However, I'm unsure about keywords with lower conversions or higher ACOS. Any advice?
Certainly, your approach of considering CPC and ACOS to set a stop 10-20% below the last 30-day average CPC is a solid foundation. To enhance this strategy: Extend the Data Window: Expand your average calculation from a 30-day window to 60 days. T...