Getting Started with Ad Badger

Congratulations! Embark on your Ad Badger journey with our "Getting Started" guide. Designed for both rookies and seasoned marketers diving into Ad Badger for the first time, this resource is your compass through the initial setup and key features. From account activation to campaign optimization, follow our step-by-step instructions, insightful tips, and video tutorials to ensure a smooth takeoff. Let's make those first strides toward advertising success together!

How Often Does the Software Adjust Bids?

Our software is designed to ensure that your bids are constantly optimized to enhance your campaign's performance. Here's how it works: Daily Bid Updates: We utilize our Bids by Badger Algorithm to update bids on a daily basis. This algorithm eval...

November 29, 2023

How to Disable Ad Blocker

Pop-up blockers can prevent customers from accessing Ad Badger and enjoying its full range of features. If you're facing difficulties accessing Ad Badger due to a pop-up blocker, follow the step-by-step instructions below to disable pop-up blocker...

November 29, 2023

What is the best browser for Ad Badger's Software?

Ad Badger works best in Chrome. Chrome is generally the most website-friendly browser with popular, easy-to-build frameworks. Other browsers like Firefox, Safari, Opera, or Microsoft Edge can still be used, but the recommended setup is Chrome. Som...

November 29, 2023

When I make edits in Ad Badger do they sync immediately with Seller Central?

The synchronisation process is not immediate. It is done on a nightly basis, usually around midnight (PST). If you have any other questions feel free to search our help docs, ask our Chatbot, or contact .

November 29, 2023

What countries' marketplaces does Ad Badger software support?

Ad Badger has gone global! The Badger now works in North America, Europe, and beyond: USA Canada Mexico United Kingdom Brazil Netherlands Germany France Spain U.A.E. Turkey Japan Australia Singapore India To stay up to date on future marketplace l...

November 29, 2023

How Do I Add My Amazon Account, Store, and Marketplace to Ad Badger?

Here are the steps to sync your Amazon account to Ad Badger's software. We ensure that security is maintained throughout the process. 1. How to Add Your Amazon Account to Ad Badger: Navigate to the Settings menu in the Ad Badger software. Connect ...

April 11, 2024

Do I Need to Be Logged in to Amazon for My Campaigns to Sync?

Great news! You can relax – there's no need to stay logged into Amazon for your campaigns to sync with Ad Badger. We've got it covered! 🚀 For more insights into how the magic happens, check out our guide on Ad Badger Syncs here . Happy optimizing!

November 29, 2023

Am I able to give my clients access to my Ad Badger account?

Ensuring the security of your account is a top priority for us, and we highly discourage sharing login credentials with others for security reasons. We want to let you know that our Dev Team has been hard at work, diligently working on implementin...

November 29, 2023

What Kind of User Management or User Roles Does Ad Badger Have?

We understand the importance of user roles and the ability to grant specific privileges to other users in our software. While we are excited to provide this feature, we want to make sure we do it right. Currently we only have one Role for the addi...

November 29, 2023

How does Ad Badger sync with Amazon?

There are several sync-events that Ad Badger performs with Amazon Advertising to extract the most accurate and up-to-date data to perform optimizations. Learn more about them now: The Initial Sync When you first sign up with Ad Badger, we automati...

November 29, 2023

Does Ad Badger Work on AMS or Vendor Central?

Yes! If you view your ad campaigns through and are a Seller or Vendor, Ad Badger supports you. Amazon Marketing Services, AMS, used to be a separate login to manage advertising campaigns for Vendors and certain Sellers, but ...

November 29, 2023

How to Connect Selling Partner API (SP-API)

Want to view things like organic sales per product or Total ACOS per product?  Click The Badger in the top right to access settings: Then, click 'All Stores' Then, click the 'Key' on the right side. After you connect, the key will turn into a gree...

November 29, 2023

Why is Data Different in Ad Badger than Amazon?

Most Common Reason Your Data is Different in Amazon Vs. Ad Badger A common question users have when using Ad Badger is, “Why are my ad spend, clicks, or revenue different in Ad Badger than in Amazon for the same time frame?” This has a lot more to...

November 29, 2023

Overview of Ad Manager

In this quick video, learn your way around Ad Manager inside Ad Badger:   Summary: Ad Manager is where you will activate Bids by Badger™️ Select Campaign -> Click Bid Optimization Tips: Generally, we recommend ""down only"" Set a target ACOS Max B...

November 29, 2023

Product Performance Dashboard

Curious about the performance of a specific product? Want to ensure you're optimizing your budget effectively? Look no further – we're here to guide you through the process! Whether you're concerned about overspending or missing out on potential r...

November 29, 2023

Bid Change History

When it comes to gaining valuable insights into your ad campaign's bidding history, Ad Badger's Ad Manager offers a robust and user-friendly solution. Here's how you can delve into the Bid Change History feature with ease: Inside Ad Badger there a...

November 29, 2023

How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

Quick Attack is your Amazon campaign's ultimate asset, allowing you to effortlessly incorporate various keyword match types – from the nuanced precision of exact match to the expansive outreach of broad and phrase match. Seamlessly wield these mat...

November 29, 2023

How do I Use the Negative Keyword Nightly Hunt tool?

Our Negative Keyword Nightly Hunt tool automatically transforms unprofitable or irrelevant search terms into negative keywords. It works overnight to catch unprofitable keywords in your Amazon PPC campaigns. How to Use the Negative Keyword Nightly...

November 29, 2023

How do I turn Bids by Badger On and set Target ACOS?

You might have already spotted some changes in Bids by Badger's interface. We've been hard at work upgrading the system to enhance your experience. You'll notice that the Target ACOS button and Bid Limit specific popups are no longer present. But ...

December 29, 2023

Hourly Data in the Product Performance Dashboard

We are excited to introduce the enhanced Product Performance Dashboard (PPD) with a powerful new tool exclusively designed for our sellers. Please note that if you are a vendor, you may encounter a "Product Performance Unavailable" error message a...

November 29, 2023

Bids by Badger Dashboard

The Bids by Badger Dashboard! Ad Badger's new Bidding Dashboard includes a wealth of information all related to your marketplace's account health. This new dashboard is divided into two sections to increase maximum efficiency: Bidding Performance ...

April 3, 2024

Using the Sync Dashboard

When you log onto Ad Badger, you'll see a Sync Prompt. This tells you how 'up to date' your data is. Want to pull in data from the past 72 hours?  By default, Ad Badger does not pull in data from the past 72 hours. This is due to Amazon's own orde...

December 29, 2023

Getting Started with Ad Badger: Systematic Campaign Expansion

Welcome to Ad Badger! We're excited to guide you through the process of systematically expanding your campaigns for optimal performance. Here's a step-by-step approach to help you make the most of your Amazon PPC strategy: 1. Start with an Auto C...

December 19, 2023

What Is a Good ACOS?

ACOS, or Advertising Cost of Sales, is a metric used in digital advertising, particularly on platforms like Amazon. It represents the ratio of advertising spend to sales generated from that advertising. The formula for calculating ACOS is: ACOS = ...

December 29, 2023

Experiencing Slow Import Issues

Welcome to Ad Badger! We appreciate your enthusiasm in getting started with our tool. If you've recently connected your Ad Badger account to one of your advertising accounts and notice that not all campaigns have been imported immediately, fear no...

December 20, 2023

I'm attempting to view all keywords associated with a particular portfolio

To review all the keywords linked to a specific portfolio, utilize our Ad Manager tool. It provides a comprehensive overview of your keywords and targets. You can streamline your search by applying filters based on the portfolio you're interested ...

December 20, 2023

Empty List Error

We’re genuinely sorry for the hassle you've been facing. We never intended for you to experience anything less than smooth sailing with our app.  If you encounter an empty list, it indicates that either you haven't linked an account, the account s...

December 21, 2023

How Many Filters Can I Use?

The great thing about Ad Badger is you can choose as many filters as you want. There is no limit!

December 28, 2023

Getting Started with Ad Badger: Introduction

December 29, 2023

Connecting to Ad Badger

December 29, 2023

Getting Started with Ad Badger: How Bidding Works

December 29, 2023

The Negative Keyword Nightly Hunt

December 29, 2023

Search Term Quick Attack

December 29, 2023